---
title: "Assign a custom profile value to an item"
slug: "assign-a-custom-profile-value-to-an-item"
abstract: "You can assign custom profile values to items in the Experience Editor"
---
# Assign a custom profile value to an item

As visitors move through your website, they are assigned the profile values that you have defined for each item that they visit. These values accumulate as the visitor navigates through the site, and they help to build up a visitor profile.

Typically, you use profile cards, or saved sets of profile values, to apply profile values to content. However, some items may not match the profile cards that you have created. In this case, you can assign custom profile values to the item.

You can also assign custom profile values to multiple items at the same time using the search function in the Content Editor.

> [!important]
> You can only assign custom profile values to items if, in the Select Profile Card dialog, in the Authoring Selection field, you have selected Single.

To assign custom profile values to a content item:

1. In the **Experience Editor**, navigate to the page or content item that you want to assign profile values to.
2. In the **Optimization** group, in the **Page Profile Settings** tab, click **Assign Profile Cards**.

    ![BBF975A4CBB843C3AD9E844C202BC625.png](https://doc.sitecore.com/api/markdown-image/xp/en/users/100/sitecore-experience-platform/images/BBF975A4CBB843C3AD9E844C202BC625.png)

3. In the **Profile Card Editor**, find the profile key that you want to select and click **Edit**.
4. In the **Select Profile Card** screen, click the **Customize** switch to enable customization. This enables you to create a custom profile card.

    ![0C521174D5544A818BF8868509525F44.png](https://doc.sitecore.com/api/markdown-image/xp/en/users/100/sitecore-experience-platform/images/0C521174D5544A818BF8868509525F44.png)

5. In the **Customize** section, click the drop down arrow for each profile value and select the values that you want to assign to the content item.
6. To save your changes and assign the selected profile values to the content item, click **OK**.

<details>
<summary><h2>Assign a custom profile value to multiple items</h2></summary>

To assign a custom profile value to multiple items:

1. Select an item or item bucket.
2. In the search field enter \* to return all items in the item bucket.
3. Click the drop-down arrow to the left of the search field and select **Search Operations**.

    ![AF56FF3680044621B355D18DCDABAD19.png](https://doc.sitecore.com/api/markdown-image/xp/en/users/100/sitecore-experience-platform/images/AF56FF3680044621B355D18DCDABAD19.png)

4. In **Search Operations**, click **Apply Profile Score.**

    ![F4BB1A58F0B84EAAA1A025BBB994350A.png](https://doc.sitecore.com/api/markdown-image/xp/en/users/100/sitecore-experience-platform/images/F4BB1A58F0B84EAAA1A025BBB994350A.png)

5. In the **Profile Cards** window, in the **Customize** section, click the drop down arrow for each profile value and select the values that you want to assign to the content items.

    ![A6678BE96BC948D2AAD1FAFA4FE2DD0A.png](https://doc.sitecore.com/api/markdown-image/xp/en/users/100/sitecore-experience-platform/images/A6678BE96BC948D2AAD1FAFA4FE2DD0A.png)

6. To save your changes and assign the selected profile values to the content items, click **OK**.

</details>