---
title: "Create a campaign template"
slug: "create-a-campaign-template"
abstract: "Create campaign templates to streamline the campaign creation process."
---
# Create a campaign template

Templates enable you to quickly create a new campaign based on a predefined workflow. You can create as many campaign templates as you need and you can group them into meaningful categories based on your business objectives using [themes](https://doc.sitecore.com/xp/en/users/100/sitecore-experience-platform/create-a-marketing-theme.html "Create a marketing theme").

<details>
<summary><h2>Save an existing campaign as a template</h2></summary>

Saving a campaign template provides you with the ability to quickly create new campaigns based on an existing workflow.

1. On the Sitecore Launchpad, click **Marketing Automation**.
2. On the campaign dashboard, select the campaign that you want to save as a template.
3. From the **Actions** drop-down menu, click **Save as template**.
4. In the **Template Details** dialog box, define the following fields:
    - **Name**—the name that displays on the Campaign Templates dashboard.
    - **Description**—additional information about the template.
    - **Campaign Type**—the campaign marketing theme. There are five default themes available:
        - Account development
        - Acquisition
        - Conversion
        - Retention
        - Service campaigns
        - Win back

        You can define new [campaign types (or marketing themes)](https://doc.sitecore.com/xp/en/users/100/sitecore-experience-platform/create-a-marketing-theme.html "Create a marketing theme") in the Content Editor.

5. Click **Save**.

    The template is added to the list of available templates.

    ![The list of campaign templates](https://doc.sitecore.com/api/markdown-image/xp/en/users/100/sitecore-experience-platform/images/CampaignTemplates.png)

    You can sort this list using the Campaign Type drop-down list.

</details>