---
title: "Create a marketing theme"
slug: "create-a-marketing-theme"
abstract: "Organize templates into meaningful categories based on business objective."
---
# Create a marketing theme

[Templates](https://doc.sitecore.com/xp/en/users/100/sitecore-experience-platform/create-a-campaign-template.html "Create a campaign template") enable you to streamline your work processes. You can create as many templates as you need and to make it easy to sort and find templates, create a marketing theme. A marketing theme is a template category (such as Acquisition or Win Back) that enables you to organize and sort templates based on business objectives. In the template details, it is called a "campaign type".

![A diagram with marketing themes based on business objectives](https://doc.sitecore.com/api/markdown-image/xp/en/users/100/sitecore-experience-platform/images/MarketingThemes.png)

<details>
<summary><h2>Create a marketing theme</h2></summary>

To create a marketing theme:

1. On the Sitecore Launchpad, click **Content Editor**.
2. In the Content Editor, navigate to *sitecore/System/Settings/Analytics/Marketing Themes*.

    ![The Marketing Themes folder in the content editor](https://doc.sitecore.com/api/markdown-image/xp/en/users/100/sitecore-experience-platform/images/ContentEditorMarketingThemes.png)

3. Right-click `Marketing Themes` and click `Insert, New From Template`.
4. Navigate to the *Templates/System/Analytics* folder and select *Marketing Theme*.
5. In the **Item Name** field, add a descriptive name and click **Insert**.

To add a template to a marketing theme, [edit the campaign template](https://doc.sitecore.com/xp/en/users/100/sitecore-experience-platform/edit-a-marketing-automation-campaign.html "Edit a marketing automation campaign") and, in the **Template details** dialog box, from the **Campaign Type** list, select the theme that you want to add the template to.

</details>