---
title: "Create and assign values to a profile card"
slug: "create-and-assign-values-to-a-profile-card"
abstract: "Use profile cards to identify and segment contacts, and implement personalization rules."
---
# Create and assign values to a profile card

You can use profile cards to identify and segment contacts, and implement personalization rules. A profile card is a card that contains saved profile keys and profile values. They allow you to assign profile values consistently across all items on your website.

To create a profile card:

1. In the **Sitecore Launchpad**, open the **Marketing Control Panel**.
2. In the **Marketing Control Panel**, expand the content tree and click Profiles. Click on the profile that you are interested in and then click the Profile Cards folder.
3. On the **Home** tab, in the **Insert** group, click **Profile Card** to create a new profile card.

    ![827C8F7F2656441C95346CFDA8A7A447.png](https://doc.sitecore.com/api/markdown-image/xp/en/users/100/sitecore-experience-platform/images/827C8F7F2656441C95346CFDA8A7A447.png)

4. Enter a name for the profile card and click **OK**.

<details>
<summary><h2>Assigning profile values to a profile card</h2></summary>

After you create a profile card, you can assign some relevant profile values to this card.

To assign profile values to a profile card:

1. In the **Marketing Control Panel**, select the new profile card.
2. On the **Content** tab, scroll down to the **Profile Card Value** field.
3. In the **Profile Card Value** field, select the profile values that you want to assign to this card.

    ![5CBAC44F29144F659A4CB5E11EC52307.png](https://doc.sitecore.com/api/markdown-image/xp/en/users/100/sitecore-experience-platform/images/5CBAC44F29144F659A4CB5E11EC52307.png)

4. Click **Save**.

</details>