---
title: "Failure Actions"
slug: "failure-actions"
abstract: "Failure actions are a type of event that prevent a visitor from completing an action or achieving a goal."
---
# Failure Actions

A failure action is a type of event that prevents a visitor from completing an action or achieving a goal. It can be the result of a technical error or visitor action within the system. You can track failure actions in Sitecore Analytics.

Examples of failure actions that result from technical errors include:

- Displaying an error page when a server is down
- Showing a "no search hits found" message after an unsuccessful query

Examples of failure actions that result from visitor actions include:

- Displaying an error message after a visitor enters incorrect login information
- Displaying an error message after a visitor enters an invalid email address

You can associate failure actions with single items, or [use search operations](https://doc.sitecore.com/xp/en/users/100/sitecore-experience-platform/perform-an-operation-on-search-results.html "Perform an operation on search results") to assign failure actions to multiple items.