---
title: "Getting started with marketing automation for business users"
slug: "getting-started-with-marketing-automation-for-business-users"
abstract: "List of resources to help you get started with marketing automation including topics, videos, and forums."
---
# Getting started with marketing automation for business users

As a business user, you create automated online campaigns and review report statistics about the campaigns.

The following topics can help you get started.

**Marketing Automation topics**

- [Marketing Automation overview](https://doc.sitecore.com/xp/en/users/100/sitecore-experience-platform/marketing-automation-468807.html "Marketing Automation")
- [The elements in a marketing automation campaign](https://doc.sitecore.com/xp/en/users/100/sitecore-experience-platform/the-elements-in-a-marketing-automation-campaign.html "The elements in a marketing automation campaign")

Other useful topics:

- [Creating an email campaign](https://doc.sitecore.com/xp/en/users/exm/100/email-experience-manager/create-an-email-campaign.html)
- [The List Manager](https://doc.sitecore.com/xp/en/users/100/sitecore-experience-platform/the-list-manager.html "The List Manager")

**Additional resources**

The following list contains links to additional useful resources:

- [Sitecore community](https://community.sitecore.net/)
- [Sitecore Knowledgebase](https://kb.sitecore.net/)
- [Discover Sitecore channel](https://www.youtube.com/watch?v=dHrqHRluCIQ)