---
title: "Viewing page insights"
slug: "viewing-page-insights"
abstract: "The Insights view displays key performance insights (KPIs) for the current page in the Horizon editor."
---
# Viewing page insights

In Pages, you can see insights for the current page by clicking the Insights icon ![The Insights icon](https://doc.sitecore.com/api/markdown-image/xp/en/users/100/sitecore-experience-platform/images/Insights_icon.png). Page Insights displays a number of key performance indicators (KPIs) for the current page and the selected device type. You can use the **Device switcher** to select one device type or all device types.

![The Page Insights screen](https://doc.sitecore.com/api/markdown-image/xp/en/users/100/sitecore-experience-platform/images/page_insights_100.png)

There are a number of default insights that come with Horizon, and developers can also create new insights.

The following insights are available by default:

- The **Conversion rate by date** insight displays the conversion rate for the current page by date for the last 7 days. The total number of conversions for the page is the number of visits that included the current page and resulted in a conversion. The conversion rate is calculated as conversions for the page divided by the total number of visits to the current page.
- The **Time on page by date** insight shows the average amount of time per visit that a visitor spent on the current page. The chart shows the average time on page for each day for the last 7 days.
- The bounce rate of a page is the percentage of visitors who visit the page and then leave the site without viewing other pages. The **Bounce rate** insight appears if the current page has a high or low bounce rate (over 55% or below 35%). The insight displays the bounce rate of the current page for the last week:
- The **Time on this page** insight indicates how much time visitors spent on this page in the last week compared to the average time spent on all pages on your website.
- The **Bounce rate by date** insight shows the bounce rate for the current page for each of the last 7 days.