---
title: "Create a regular email campaign for recommended products"
slug: "create-a-regular-email-campaign-for-recommended-products"
abstract: "How to create a regular email campaign to target customers who purchased a specific product."
---
# Create a regular email campaign for recommended products

Using the List Manager and segmentation rules, you can create a regular email campaign to send recommended products to customers who purchased a specific product. You can [customize the data provider](https://doc.sitecore.com/xp/en/developers/101/sitecore-experience-commerce/en/customizing-the-algorithm-for-recommended-products.html) used to determine recommended products.

You can also create an [automated email campaign](https://doc.sitecore.com/xp/en/users/exm/101/email-experience-manager/en/create-an-email-campaign.html) for recommended products.

> [!note]
> Commerce interaction data is retrieved from the *[CommerceInteractionsCache](https://doc.sitecore.com/xp/en/developers/101/sitecore-experience-commerce/en/commerce-interactions-cache.html)* facet.

<details>
<summary><h2>Create a regular email campaign for recommended products</h2></summary>

In order for images to display in the rendered email, you must first, in the Content Editor, go to *sitecore/Content/<tenant>/<site> and click <site>* **Emails**. On the **Content** tab, in the **Message Generation** section, click the **Embed Images** check box to select it, and save your changes.

To create a regular email campaign for recommended products:

1. [Create a segmented list](https://doc.sitecore.com/xp/en/users/101/sitecore-experience-commerce/create-a-segmented-list-of-customers-who-purchased-a-specific-product.html "Create a segmented list of customers who purchased a specific product") using the List Manager. Alternatively, you can do this from the **Recipients** tab in the [email campaign builder](https://doc.sitecore.com/xp/en/users/exm/101/email-experience-manager/en/the-email-campaign-builder.html).
2. On the Sitecore Launchpad, click **Email Experience Manager**.
3. From the **Change Root Manager** list in the upper-left corner, select the email folder for the storefront site (for example, *Storefront Emails*).
4. To the right of the application window, click **Default settings** and, in the **Default Settings** dialog box, define the following parameters, and then click **OK**. At a minimum, specify the **Base URL** and the **From email** parameters.

    | Setting | Description | Example |
    | --- | --- | --- |
    | *Base URL* | The website address of the Content Delivery server.This URL is used in all the links in the email message and is a mandatory setting. | https://sxa.storefront.com |
    | *Preview base URL* | In a scaled environment, internal links from test email messages point to the Base URL by default.To point the links to a different server, specify its URL in this setting. |  |
    | *From email* | The email address that you want to appear in the From field of your email messages. | noreply@sitecore.net |
    | *From name* | The name that you want to appear as the From name on your email messages. |  |
    | *Reply to* | The email address that you want the replies from recipients sent to. |  |
    | *Global opt-out list* | A static contact list that contains contacts who click the **Unsubscribe from all link**. The contacts in this list never receive another email message from EXM, even if the contact appears in a list that you have included in an email campaign. |  |

5. In the left pane, click **Create** and, in the **Create email campaign** window, click **Regular email campaign**.

    ![Create email campaign window.](https://doc.sitecore.com/api/markdown-image/xp/en/users/101/sitecore-experience-commerce/images/CreateEmailCampaignRegular.png)

6. In the **Regular email campaign** dialog box, click the **Recommended Product** template and then click **Create**.

    ![Regular email campaign templates](https://doc.sitecore.com/api/markdown-image/xp/en/users/101/sitecore-experience-commerce/images/RecommendedProductsEmailCampaign10.png)

7. On the **Recipients** tab, select the recipient [include and exclude lists](https://doc.sitecore.com/xp/en/users/exm/101/email-experience-manager/en/include-or-exclude-recipients-from-an-email-campaign.html).
8. On the **Message** tab, click in the body of the message, modify the text as required, click the recommended products rendering and, on the **Email product recommendation** toolbar, click **More, Edit Component Properties**.
9. In the **Control Properties** dialog box, in the **General** section, click the **Browse** hyperlink for the data source, and define the [recommended products search query](https://doc.sitecore.com/xp/en/developers/101/sitecore-experience-commerce/en/commerce-search-scopes.html), click **OK** and then click **Save and Close**.

    > [!note]
    > If you do not define a recommended products search query, the recommended products are determined based on the last order placed by the customer.

10. On the **Delivery** tab, choose the delivery schedule and define notification settings.
11. Click the **Personalization** check box to render [personalized content](https://doc.sitecore.com/xp/en/users/exm/101/email-experience-manager/en/personalize-an-email-campaign-message.html) if your email contains, for example, rule-based personalization or code-behind layout personalization.
12. To send the email message to all contacts (ignoring suppression lists, opt-out lists, and sending limits), select the **Classification** check box and then click **Send campaign**.

</details>