---
title: "Create a channel"
slug: "create-a-channel"
abstract: "Create channels to track how contacts interact with campaign activities."
---
# Create a channel

You can track all the interactions that your contacts have with your brand through channels. You can associate channels with campaign activities, allowing you to track how contacts interact with your brand. By comparing goal conversion rates across channels, you can see which channels lead to better contact engagement. You can view reports about channel traffic and referring pages in Experience Analytics.

You can also use channels to create personalization rules that implement conditional renderings of components based on the channel a contact uses to visit your website. This helps you to provide contacts with targeted, relevant content based on the channels that they use to interact with your brand.

The Sitecore Experience Platform includes a number of pre-defined channels, but you can also create your own channels to identify other forms of traffic that are relevant to your company.

To create a new channel:

1. In the **Marketing Control Panel**, in the content tree, **Taxonomy** group, select Channels.
2. Select the channel type that the new channel belongs to. The channels types are:
    - Offline – for tracking offline interactions
    - Online – for tracking online interactions
3. Select the channel group that the channel will belong to, for example, Display advertising. On the **Home** tab, in the **Insert** group, select Channel.
4. In the dialog box, enter the name of the new channel and click **OK**.

    ![9456F83F22824A63BF94C65AF8EF5F0D.png](https://doc.sitecore.com/api/markdown-image/xp/en/users/101/sitecore-experience-platform/images/9456F83F22824A63BF94C65AF8EF5F0D.png)

5. Click **Save**. To deploy the channel, on the **Review** tab, in the **Workflow** group, click Deploy.
6. On the **Publish** tab, in the **Publish** group, select **Publish** to perform a site publish.