---
title: "Enable Automated Personalization"
slug: "enable-automated-personalization"
abstract: "How to enable automated personalization to let Sitecore AI decide the best variant of a component to display to visitors on your website."
---
# Enable Automated Personalization

You enable automated personalization when you want to let Sitecore AI decide which variant of a component to display to your website visitors. Sitecore AI automated personalization leverages and builds on top of the [native personalization functionality](https://doc.sitecore.com/xp/en/users/101/sitecore-experience-platform/personalization.html "Personalization") provided by Sitecore XP.

> [!note]
> The component you want to personalize must have the required [content variants](https://doc.sitecore.com/xp/en/users/101/sitecore-experience-platform/create-variants-of-a-component.html "Create variants of a component") defined.
>
> You can use automated personalization on [rendering variants](https://doc.sitecore.com/xp/en/developers/sxa/101/sitecore-experience-accelerator/rendering-variants.html) or on [component variants](https://doc.sitecore.com/xp/en/users/101/sitecore-experience-platform/walkthrough--personalizing-components.html "Walkthrough: Personalizing components") to display personalized data.

You can enable automated personalization at two different levels:

- The component level, without setting any conditions, so Sitecore AI selects the most suitable variant of the component to display.
- The personalization rule level, so AI decides which variant of the component to display when the conditions set by the personalization rule are fulfilled.

    > [!note]
    > You can use a mix of personalization rules specifying exactly which content to use, and rules that use auto-personalization.

You can enable automated personalization using the Content Editor or using the Experience Editor. The following procedure describes how to do it using the Content Editor.

To enable automated personalization on a component:

1. Log in to Sitecore.
2. Go to the Content Editor.
3. In the content tree, navigate to the content item you want to personalize, and ensure that the required variants are defined and nested as child items of the component, as shown in the following example, where the component *CTA - The Perfect Connected Home-4ML* has three variants defined:

    ![Component_variants.png](https://doc.sitecore.com/api/markdown-image/xp/en/users/101/sitecore-experience-platform/images/Component_variants.png)

4. In the content tree, click the **Home** node (to personalize a component from the site's home page), click the **Presentation** tab, then in the **Layout** group, click **Details**.

    The **Layout Details** dialog box opens:

    ![Layout_Details.png](https://doc.sitecore.com/api/markdown-image/xp/en/users/101/sitecore-experience-platform/images/Layout_Details.png)

5. In the **Layout Details** dialog, click the **SHARED LAYOUT** tab, then click **Edit**. The **Device Editor** dialog opens.

    > [!note]
    > You can apply automated personalization on the shared layout or on the final layout.

6. In the **Device Editor** dialog, click **Controls**, click the control that you want to personalize, and then click **Personalize**.

    ![DeviceEditor.png](https://doc.sitecore.com/api/markdown-image/xp/en/users/101/sitecore-experience-platform/images/DeviceEditor.png)

    The **Personalize the component** dialog displays the existing personalization rules if there are any.

7. Enable automated personalization at the component level or at the personalization rule level:
    - To enable auto-personalization at the component level, click **Auto-Personalize Component**. A message warns you to ensure that the component has variants. Click **Ok**. The generic rule **Use automated personalization score** is added:

        ![Automated_personalization.png](https://doc.sitecore.com/api/markdown-image/xp/en/users/101/sitecore-experience-platform/images/Automated_personalization.png)

    - To enable auto-personalization on a specific personalization rule, click **Auto-personalize rule**. A message warns you to ensure that the component has variants. Click **Ok**.

        ![Auto-personalization_rule.png](https://doc.sitecore.com/api/markdown-image/xp/en/users/101/sitecore-experience-platform/images/Auto-personalization_rule.png)

8. Specify the component folder that contains the personalized component variants. In the auto-personalized rule section, in the **Content** field, click ![EllipseButton.png](https://doc.sitecore.com/api/markdown-image/xp/en/users/101/sitecore-experience-platform/images/EllipseButton.png)**Browse**.
9. In the **Select Associated Content** dialog, locate and click the folder that contains the component variants, and then click **OK**.
10. After you have completed the configuration of auto-personalization rules, if there are multiple personalization rules, use the **Actions** drop-down menu to move the rule up or down to change the order in which it applies.

    > [!important]
    > You must [publish the item](https://doc.sitecore.com/xp/en/users/101/sitecore-experience-platform/publish-an-item-to-your-website.html "Publish an item to your website") for the personalization to take effect on your website.

<details>
<summary><h2>Disable automated personalization</h2></summary>

To remove automated personalization on a component:

- Locate the *Use automated personalization score* rule, and In the **Actions** dropdown, click **Delete**, then click **OK**.

To disable automated personalization from a specific rule:

- Locate the rule, click the **Remove Auto-personalization** button, then click **OK**.

    > [!note]
    > When you disable automated personalization from a rule, you must explicitly select the personalized content to use when rule's condition are fulfilled. Otherwise, you can delete the rule: click the **Actions** dropdown, click **Delete**, then click OK.

</details>