--- title: "AI-assisted content generation" slug: "ai-assisted-content-generation" abstract: "AI-assisted content generation helps accelerate content creation for single-line, multiple-line, and rich-text fields in Experience Platform." --- # AI-assisted content generation AI-assisted content generation helps jump-start your content creation process in the Experience Platform. Using the **Content Assistant**, you can create high-quality content directly in the [Content Editor](https://doc.sitecore.com/xp/en/users/102/sitecore-experience-platform/the-content-editor.html "The Content Editor") and the [Experience Editor](https://doc.sitecore.com/xp/en/users/102/sitecore-experience-platform/the-experience-editor.html "The Experience Editor"). AI-assisted content generation works in single-line, multiple-line, and rich-text fields. For example, in the Content Editor, supported fields display the **AI icon** :mdiCreation:. ![An example of a supported field in the Content Editor that displays the AI icon.](https://doc.sitecore.com/api/markdown-image/xp/en/users/102/sitecore-experience-platform/images/XP_AI_fields.png) Clicking :mdiCreation: opens the **Content Assistant** dialog, where you can use the AI features to: - [Generate new content](https://doc.sitecore.com/xp/en/users/102/sitecore-experience-platform/ai-assisted-content-generation.html#UUID-bdd7164a-725d-400c-9a30-4c7d782f0c44_section-idm234880266986074 "Generate new content") - [Refine existing content](https://doc.sitecore.com/xp/en/users/102/sitecore-experience-platform/ai-assisted-content-generation.html#UUID-bdd7164a-725d-400c-9a30-4c7d782f0c44_section-idm234880269048502 "Refine existing content") - [Generate multiple content variants](https://doc.sitecore.com/xp/en/users/102/sitecore-experience-platform/ai-assisted-content-generation.html#UUID-bdd7164a-725d-400c-9a30-4c7d782f0c44_section-idm234880274248768 "Generate multiple content variants") - [Apply a brand kit for creating on-brand content](https://doc.sitecore.com/xp/en/users/102/sitecore-experience-platform/ai-assisted-content-generation.html#UUID-bdd7164a-725d-400c-9a30-4c7d782f0c44_section-idm234880274508161 "Apply a brand kit for creating on-brand content") > [!note] > **Before you begin** > You must have the `sitecore\Sitecore AiClient Field Content Assistant` role to use this feature. If you don't have this role, ask an administrator to assign it. See [Add or remove AI roles for a user](https://doc.sitecore.com/xp/en/users/102/sitecore-experience-platform/add-or-remove-ai-roles-for-a-user.html "Add or remove AI roles for a user"). ## Generate new content You can generate content for empty fields by entering a clear, detailed prompt. The more context you provide, the better the result. To generate new content: 1. Click :mdiCreation: next to the empty field you want to edit. 2. In the **Content Assistant** dialog, enter a prompt describing the content you want the AI to create. ![Generate content for an empty field using a prompt.](https://doc.sitecore.com/api/markdown-image/xp/en/users/102/sitecore-experience-platform/images/ai-content-generation-dialog.png) > [!tip] > You can enter prompts in any [supported language](https://platform.openai.com/docs/guides/speech-to-text/supported-languages#supported-languages) for the best results. 3. Optionally, select the **Apply validation rules** option to include validation rules in the generated content. The option is disabled when no validation rules are configured for the field. See [Using validation rules with AI features](https://doc.sitecore.com/xp/en/users/102/sitecore-experience-platform/using-validation-rules-with-ai-features.html "Using validation rules with AI features"). 4. Click **Generate**. 5. Review the result in the **Generated Content** field. > [!tip] > The **Content Assistant** displays the total number of characters > below the **Original Content** and **Generated Content** fields. > For generated content, it also shows the increase (+) or > decrease (-) in characters compared to the original. > > Hover over either the **Original Content** or **Generated Content** field to preview the rendered output, including formatted HTML or other supported markup. 6. When you are satisfied with the output, click **Accept** to insert the text into the field. > [!warning] > This action does not save the item automatically. 7. Click **Save** to apply your changes to the item. ## Refine existing content You can improve existing content by entering a custom prompt or selecting a predefined prompt. ### Enter a prompt To refine existing content with a custom prompt: 1. Click :mdiCreation: next to the field you want to edit. 2. In the **Content Assistant** dialog, enter a prompt describing how you want to refine the existing content. ![Refine existing content using a custom prompt.](https://doc.sitecore.com/api/markdown-image/xp/en/users/102/sitecore-experience-platform/images/ai-content-generation-dialog-2.png) > [!tip] > You can enter prompts in any [supported language](https://platform.openai.com/docs/guides/speech-to-text/supported-languages#supported-languages) for the best results. 3. Optionally, select the **Apply validation rules** option to include validation rules in the generated content. The option is disabled when no validation rules are configured for the field. See [Using validation rules with AI features](https://doc.sitecore.com/xp/en/users/102/sitecore-experience-platform/using-validation-rules-with-ai-features.html "Using validation rules with AI features"). 4. Click **Generate**. 5. Review the result in the **Generated Content** field. 6. When you are satisfied with the updated content, click **Accept** to insert the text into the field. > [!warning] > This action does not save the item automatically. 7. Click **Save** to apply your changes to the item. ### Select a predefined prompt To refine existing content by selecting a predefined prompt: 1. Click :mdiCreation: next to the field you want to edit. 2. Optionally, select the **Apply validation rules** option to include validation rules in the generated content. The option is disabled when no validation rules are configured for the field. See [Using validation rules with AI features](https://doc.sitecore.com/xp/en/users/102/sitecore-experience-platform/using-validation-rules-with-ai-features.html "Using validation rules with AI features"). 3. Select one of the following predefined prompts to refine the existing content: - **Improve writing** - **Fix spelling and grammar** - **Summarize** - **Make shorter** - **Make longer** - **Change tone** to *Formal*, *Casual*, *Bold*, *Informative*, or *Friendly*. > [!note] > If the existing content includes formatting such as URLs, or images, the AI will preserve its original markup in the refined version. 4. Review the result in the **Generated Content** field. ![Refine existing content using a predefined prompt.](https://doc.sitecore.com/api/markdown-image/xp/en/users/102/sitecore-experience-platform/images/ai-content-generation-dialog-3.png) 5. When you are satisfied with the output, click **Accept** to insert the text into the field. > [!warning] > This action does not save the item automatically. 6. Click **Save** to apply your changes to the item. ## Generate multiple content variants You can generate up to five content variations (or *variants*) by entering a custom prompt or selecting a predefined prompt. By default, only one variant is generated. ### Enter a prompt To generate multiple variants with a custom prompt: 1. Click :mdiCreation: next to the field you want to edit. 2. In the **Content Assistant** dialog, from the **Variants to generate** drop-down menu, choose one to five variants. > [!note] > Your selected value is retained for the duration of the browser session. ![Generate up to five variants simultaneously using a custom prompt.](https://doc.sitecore.com/api/markdown-image/xp/en/users/102/sitecore-experience-platform/images/ai-content-generation-dialog-4.png) 3. Enter a prompt describing how you want to create or refine the content. > [!tip] > You can enter prompts in any [supported language](https://platform.openai.com/docs/guides/speech-to-text/supported-languages#supported-languages) for the best results. 4. Optionally, select the **Apply validation rules** option to include validation rules in the generated content. The option is disabled when no validation rules are configured for the field. See [Using validation rules with AI features](https://doc.sitecore.com/xp/en/users/102/sitecore-experience-platform/using-validation-rules-with-ai-features.html "Using validation rules with AI features"). 5. Click **Generate**. Stream will create the selected number of variants. After generation, you can: - **Review and switch between variants** using the numbered buttons **1**, **2**, **3**, and so on. - **Edit any variant manually**. Your changes are saved automatically. - **Change the number of variants** at any time. To regenerate the variants, click **Generate**. 6. When you've chosen the variant you want, click **Accept** to insert the text into the field. > [!warning] > This action does not save the item automatically. 7. Click **Save** to apply your changes to the item. ### Select a predefined prompt To generate multiple variants by selecting a predefined prompt: 1. Click :mdiCreation: next to the field you want to edit. 2. In the **Content Assistant** dialog, from the **Variants to generate** drop-down menu, choose one to five variants. > [!note] > Your selected value is retained for the duration of the browser session. 3. Optionally, select the **Apply validation rules** option to include validation rules in the generated content. The option is disabled when no validation rules are configured for the field. See [Using validation rules with AI features](https://doc.sitecore.com/xp/en/users/102/sitecore-experience-platform/using-validation-rules-with-ai-features.html "Using validation rules with AI features"). 4. Select one of the following predefined prompts to refine the existing content: - **Improve writing** - **Fix spelling and grammar** - **Summarize** - **Make shorter** - **Make longer** - **Change tone** to *Formal*, *Casual*, *Bold*, *Informative*, or *Friendly*. > [!note] > The *Fix spelling and grammar* option will not generate multiple variants, as all responses will be the same. ![Generate up to five variants simultaneously using a predefined prompt.](https://doc.sitecore.com/api/markdown-image/xp/en/users/102/sitecore-experience-platform/images/ai-content-generation-dialog-5.png) 5. Stream will create the selected number of variants. After generation, you can: - **Review and switch between variants** using the numbered buttons **1**, **2**, **3**, and so on. - **Edit any variant manually**. Your changes are saved automatically. - **Change the number of variants** at any time. To regenerate the variants, select a predefined prompt. 6. When you've chosen the variant you want, click **Accept** to insert the text into the field. > [!warning] > This action does not save the item automatically. 7. Click **Save** to apply your changes to the item. ## Apply a brand kit for creating on-brand content > [!note] > Brand kits are available only with Stream Premium. To learn more, contact your Account Manager. Before you can use a [brand kit](https://doc.sitecore.com/stream/en/users/sitecore-stream/en/brand-kits.html) in Experience Platform, your organization must first create one in Sitecore Stream. Stream references the brand kit and draws on the information in the *Brand Context*, *Do's and Don'ts*, and *Tone of Voice* [sections](https://doc.sitecore.com/stream/en/users/sitecore-stream/en/brand-kits.html) to guide [content generation](urn:resource:component:1600792) that reflects your brand. To apply a brand kit in Experience Platform: - If you're using Stream DXP module version 1.0, use the [procedure to configure a brand kit](https://doc.sitecore.com/xp/en/users/102/sitecore-experience-platform/install-and-configure-sitecore-stream-for-platform-dxp.html#UUID-c682e11b-5877-7a04-f34a-cc0198a4fbe1_section-idm1703484912437430 "Configure brand kit integration") using your `organization ID` and `brand kit ID`. - For later versions, follow the instructions below to apply a brand kit directly from the **Content Assistant** dialog. After applying a brand kit, you can either enter a custom prompt or select a predefined one to generate on-brand content. ### Enter a prompt To apply a brand kit and enter a custom prompt: 1. Click :mdiCreation: next to the field you want to edit. 2. In the **Content Assistant** dialog, from the **Select a brand kit** drop-down menu, choose the appropriate brand kit. > [!note] > By default, no brand kit is selected, so the AI generates content without brand-specific guidelines. > > If you select a brand kit, your selection is retained for the duration of the browser session. 3. Enter a prompt describing how you want to create or refine the content. ![Select a brand kit from the drop-down list before entering a custom prompt.](https://doc.sitecore.com/api/markdown-image/xp/en/users/102/sitecore-experience-platform/images/ai-content-generation-dialog-6.png) > [!tip] > You can enter prompts in any [supported language](https://platform.openai.com/docs/guides/speech-to-text/supported-languages#supported-languages) for the best results. 4. Optionally, select the **Apply validation rules** option to include validation rules in the generated content. The option is disabled when no validation rules are configured for the field. See [Using validation rules with AI features](https://doc.sitecore.com/xp/en/users/102/sitecore-experience-platform/using-validation-rules-with-ai-features.html "Using validation rules with AI features"). 5. Click **Generate**. 6. Review the result in the **Generated Content** field. 7. When you are satisfied with the output, click **Accept** to insert the text into the field. > [!warning] > This action does not save the item automatically. 8. Click **Save** to apply your changes to the item. ### Select a predefined prompt To apply a brand kit and select a predefined prompt: 1. Click :mdiCreation: next to the field you want to edit. 2. In the **Content Assistant** dialog, from the **Select a brand kit** drop-down menu, choose the appropriate brand kit. > [!note] > By default, no brand kit is selected, so the AI generates content without brand-specific guidelines. > > If you select a brand kit, your selection is retained for the duration of the browser session. 3. Optionally, select the **Apply validation rules** option to include validation rules in the generated content. The option is disabled when no validation rules are configured for the field. See [Using validation rules with AI features](https://doc.sitecore.com/xp/en/users/102/sitecore-experience-platform/using-validation-rules-with-ai-features.html "Using validation rules with AI features"). 4. Select one of the following predefined prompts to refine the existing content: - **Improve writing** - **Fix spelling and grammar** - **Summarize** - **Make shorter** - **Make longer** - **Change tone** to *Formal*, *Casual*, *Bold*, *Informative*, or *Friendly*. ![Select a brand kit from the drop-down list before choosing a predefined prompt.](https://doc.sitecore.com/api/markdown-image/xp/en/users/102/sitecore-experience-platform/images/ai-content-generation-dialog-7.png) 5. Review the result in the **Generate Content** field. 6. When you are satisfied with the output, click **Accept** to insert the text into the field. > [!warning] > This action does not save the item automatically. 7. Click **Save** to apply your changes to the item. > [!tip] > For AI-generated content in Experience Platform, make sure to: > > - Always review the AI-generated output in the Generated Content field. > > - The AI might occasionally generate incorrect or off-brand responses, so it's important to verify the output. > > - If the output isn't what you expected, try rephrasing your prompt or manually editing the generated content.