---
title: "Automating Commerce messaging with SXA Storefront"
slug: "automating-commerce-messaging-with-sxa-storefront"
abstract: "Learn how SXA Storefront is part of a wider solution that enables you to refine how you up sell and cross sell to customers."
---
# Automating Commerce messaging with SXA Storefront

Your first challenge is getting customers to visit your website and make a purchase. The second challenge is convincing them to return to your website and make further purchases. SXA storefront is part of a larger solution that provides the features and functionality that you need to bring all the available data together to refine your message and your delivery strategy.

![Diagram of the components that make up Commerce messaging](https://doc.sitecore.com/api/markdown-image/xp/en/users/103/sitecore-experience-commerce/images/AutomateCommerceMessaging.png)

The following table details the elements in the Sitecore solution that enable you to automate Commerce messaging and links you to related topics in SXA Storefront.

| Element | Description |
| --- | --- |
| [Sitecore Experience Commerce](https://doc.sitecore.com/xp/en/users/103/sitecore-experience-commerce/sitecore-xc-business-tools.html) | Blend content and commerce to create a personalized end-to-end shopping experience for your customers. Use the Business Tools to manage catalogs, inventory, and orders as well as update and manage customer accounts and information, |
| [Marketing Automation](https://doc.sitecore.com/xp/en/developers/103/sitecore-experience-commerce/working-with-commerce-marketing-automation-campaigns.html) | Process engagement plan enrollments and move contacts through plans. |
| [List Manager](https://doc.sitecore.com/xp/en/users/103/sitecore-experience-commerce/create-a-segmented-list-of-customers-who-purchased-a-specific-product.html) | Identify the right contacts for the marketing automation campaign based on their behavior. |
| [Email Experience Manager](https://doc.sitecore.com/xp/en/users/103/sitecore-experience-commerce/create-a-regular-email-campaign-for-recommended-products.html) and Storefront renderings | Create tailored email campaigns for specific segments and make them both personal and relevant to your customers. |
| Campaign Manager | Define the goals, events, and outcomes to build the appropriate segment and identify the goals that define success. |
| [Cortex](https://doc.sitecore.com/xp/en/developers/103/sitecore-experience-commerce/customizing-the-algorithm-for-recommended-products.html) | Enhance the selection of recommended products using machine learning. |