---
title: "Create an Explore mode preset"
slug: "create-an-explore-mode-preset"
abstract: "You must create your own presets before you can view your website in Explore mode."
---
# Create an Explore mode preset
The first time you open a website in Explore mode there is a single preset called Anonymous. Creating presets is normally part of your overall Experience Marketing profiling strategy. Before you start to analyze your website in Explore mode, you must create your own set of presets.
This topic describes how to:
- [Create a preset](https://doc.sitecore.com/xp/en/users/105/sitecore-experience-platform/create-an-explore-mode-preset.html#UUID-6b04dca0-9335-caa5-d24b-e31d73344f0c_section-idm46719440619136 "Create a preset")
- [Configure a preset](https://doc.sitecore.com/xp/en/users/105/sitecore-experience-platform/create-an-explore-mode-preset.html#UUID-6b04dca0-9335-caa5-d24b-e31d73344f0c_N1542894213780 "Configure a preset")
- [View a preset in Explore mode](https://doc.sitecore.com/xp/en/users/105/sitecore-experience-platform/create-an-explore-mode-preset.html#UUID-6b04dca0-9335-caa5-d24b-e31d73344f0c_N1542894229630 "View a preset in Explore mode")
## Create a preset
To create your own set of presets:
1. In the Content Editor, in the content tree, navigate to the _/sitecore/system/Marketing Control Panel/Experience Explorer/Presets_ node.
You should only see one default preset called Anonymous.
2. In the ribbon, on the **Home** tab, click **Insert from template**, and then navigate to /sitecore/templates/System/Experience Explorer/Preset Persona and give the preset a name - Cecile.
> [!note]
> You can create two types of item: Preset – Persona or Preset. The Preset - Persona item contains more fields that you can use to describe your preset than the Preset item.
3. Enter a name and any other relevant details.
You should enter enough information to create an accurate portrayal of your preset. The most important fields to include are:
- Name - Name of the preset, for example, _Cecile_.
- Details - Type of business visitor, for example, _Executive_.
- Image - Attach a suitable image to represent your preset.
- Description - Provide a detailed description of the type of business visitor this preset represents, for example, _Cecile is a company CEO looking for first class travel and a high standard of business accommodation_.
You can leave the other fields empty for now.
4. Create the other presets that you have prepared as part of your profiling strategy.
5. Save your changes.
Configure a preset
After you create a preset, you can associate it with some specific Experience Marketing functionality.
To configure a preset:
1. In the **Content Editor**, navigate to the _/sitecore/system/Marketing Control Panel/Experience Explorer/Presets node_ and select the preset that you want to configure.
2. In the **Advanced** section, you can see the profiles, goals, and campaigns associated with this preset.
3. Click on **Profiles**, **Goals**, or **Attributes** to edit any of these values.
For example, click **Profiles** and then click **Edit** to view or edit the profile card values assigned to the Cecile preset.
4. Click **Customize** to change these values.
5. Click **OK** to save your changes.
View a preset in Explore mode
You can see how your website looks to a visitor with a profile that matches the profile of your preset by applying the preset to your site in _Explore_ mode.
1. To open the website in Explore mode, in the Experience Editor ribbon, click **Explore**.
2. In the **Settings** panel, click the **Experience** section.
The available presets are displayed in the **Preset** carousel.
3. Select a preset and then click **Apply**.
