---
title: "Create a campaign group"
slug: "create-a-campaign-group"
abstract: "Campaign groups help you better organize your campaign activities."
---
# Create a campaign group

A campaign group is a higher-level campaign that contains multiple campaign activities. You can use campaign groups to group individual campaign activities that you run across different channels.

For example, a campaign group could encompass a collection of activities that promote a marketing event, such as a product launch, seasonal advertising, or a new customer initiative.

When you create a new campaign activity, it is a good idea to associate it with a campaign group. The campaign group functions as a tag to identify campaign activities that belong to the particular campaign group. This is especially useful for creating reports.

To create a campaign group:

1. In the **Marketing Control Panel**, in the content tree, expand the Taxonomies node and click Campaign Group.
2. On the **Home** tab, in the **Insert** group, click Campaign Group.
3. In the **Message** dialog box, enter a name for the campaign group and click **OK**.

    ![6D50EE6EDF9742B08133224C072BC984.png](https://doc.sitecore.com/api/markdown-image/xp/en/users/91/sitecore-experience-platform/images/6D50EE6EDF9742B08133224C072BC984.png)

4. To save the new campaign group, click **Save**.

    > [!note]
    > You must deploy the entire Campaign group node before you can apply a new campaign group to campaign activities.

5. To deploy the campaign group, select the root Campaign group item and on the **Taxonomy** tab, click **Deploy**.

    ![F724C0490BD54118B773E3769134A283.png](https://doc.sitecore.com/api/markdown-image/xp/en/users/91/sitecore-experience-platform/images/F724C0490BD54118B773E3769134A283.png)