---
title: "Getting started with EXM for business users"
slug: "getting-started-with-exm-for-business-users"
abstract: "Overview of useful topics and resources available to help you get started with the Email Experience Manager (EXM)."
---
# Getting started with EXM for business users

> [!note]
> To use this feature, make sure your Sitecore instance has Experience Platform (XP) installed.

As a business user, you prepare recipient lists, create and edit email message content, and manage email marketing campaigns. Customization and personalization of email campaigns are tasks that are carried out by a developer.

The following topics can help you get started.

**EXM topics**

The following EXM topics are useful for business users:

- [Creating an email campaign](https://doc.sitecore.com/xp/en/users/exm/100/email-experience-manager/create-an-email-campaign.html "Create an email campaign")
- [Creating a list](https://doc.sitecore.com/xp/en/users/exm/100/email-experience-manager/create-a-list-in-the-email-experience-manager.html "Create a list in the Email Experience Manager")
- [Edit the content and layout of an email message](https://doc.sitecore.com/xp/en/users/exm/100/email-experience-manager/edit-the-content-and-layout-of-an-email-message.html "Edit the content and layout of an email message")
- [Create a new language version of the message](https://doc.sitecore.com/xp/en/users/exm/100/email-experience-manager/create-a-new-language-version-of-a-message.html "Create a new language version of a message")
- [Personalize an email campaign message](https://doc.sitecore.com/xp/en/users/exm/100/email-experience-manager/personalize-an-email-campaign-message.html "Personalize an email campaign message")
- [Insert a token in a message](https://doc.sitecore.com/xp/en/users/exm/100/email-experience-manager/insert-a-token-in-a-message.html "Insert a token in a message")
- [Send a quick test of an email campaign](https://doc.sitecore.com/xp/en/users/exm/100/email-experience-manager/send-a-quick-test-of-an-email-campaign.html "Send a quick test of an email campaign")
- [Send an email campaign](https://doc.sitecore.com/xp/en/users/exm/100/email-experience-manager/send-an-email-campaign.html "Send an email campaign")
- [Send an automated email campaign upon form submission](https://doc.sitecore.com/xp/en/users/exm/100/email-experience-manager/send-an-automated-email-campaign-upon-form-submission.html "Send an automated email campaign upon form submission")

**Additional resources**

The following list contains links to additional useful resources:

> [!note]
> Some of the following links go to a different area of the Sitecore documentation site. To return to this page after clicking a link, use the back button in the browser.

- [Developer documentation for EXM](https://doc.sitecore.com/xp/en/developers/exm/100/email-experience-manager/development.html)
- [User documentation for List Manager](https://doc.sitecore.com/xp/en/users/100/sitecore-experience-platform/the-list-manager.html)
- [User documentation for Marketing Automation](https://doc.sitecore.com/xp/en/users/100/sitecore-experience-platform/marketing-automation-468807.html)
- [Sitecore community](https://community.sitecore.net/)
- [Sitecore Knowledgebase](https://kb.sitecore.net/)
- [Discover Sitecore channel](https://www.youtube.com/watch?v=dHrqHRluCIQ)