---
title: "Organize email campaigns into groups"
slug: "organize-email-campaigns-into-groups"
abstract: ""
---
# Organize email campaigns into groups

To organize email campaigns, you use campaign groups, which are part of the Taxonomies defined in the Marketing Control Panel. A taxonomy is a classification scheme that lets you better organize information. For email campaigns, you use campaign groups, which are part of the Taxonomies defined in the Marketing Control Panel, to organize email campaigns.

![Marketing Control Panel showing an example taxonomy tree.](<https://doc.sitecore.com/api/markdown-image/xp/en/users/exm/100/email-experience-manager/images/Org%20campaigns%2092+.png>)

Grouping email campaigns is beneficial not only from an organizational standpoint but also because it enables you to generate meaningful report data on a specific group of campaigns.

<details>
<summary><h2>Create a campaign group</h2></summary>

When you create a marketing taxonomy and when you add tags to a taxonomy, you must deploy the taxonomy in order for aggregation and reporting to work correctly in a scaled setup. Experience Analytics reports are built on data from the reporting database and, therefore, taxonomies and definitions must be present in the reporting database for data to be shown accurately. When you deploy a marketing definition or taxonomy, Sitecore creates a corresponding record in the reporting database.

To create a campaign group:

1. On the [Sitecore Launchpad](https://doc.sitecore.com/xp/en/users/100/sitecore-experience-platform/overview-of-the-sitecore-launchpad.html), click **Content Editor**.
2. Go to *sitecore/System/Marketing Control Panel/Taxonomies/Campaign group*.
3. Right-click **Campaign group** and click **Insert, Campaign Group**.

    ![Taxonomies for email campaigns shown in the Content Editor](https://doc.sitecore.com/api/markdown-image/xp/en/users/exm/100/email-experience-manager/images/MarketingCategoriesTree2.png)

4. In the **Message** dialog box,type a name for the category and click **OK**.
5. On the ribbon, on the **Home** tab, click **Save**.
6. In the content tree, click **Campaign group**.
7. On the ribbon, on the **Taxonomy** tab, click **Deploy**.

</details>

<details>
<summary><h2>Add an email campaign to a campaign group</h2></summary>

To add a campaign to a campaign group:

1. On the Sitecore Launchpad, click **Email Experience Manager**.
2. [Create](https://doc.sitecore.com/xp/en/users/exm/100/email-experience-manager/create-an-email-campaign.html "Create an email campaign") or open an email campaign.
3. On the **General** tab, in the **General Information** section, click Browse (...) next to the **Campaign** group.
4. In the **Select Campaign Group** dialog box, click the group that you want to add the campaign to, and then click **OK**.

    ![How to select an email campaign to add to a group.](<https://doc.sitecore.com/api/markdown-image/xp/en/users/exm/100/email-experience-manager/images/Campaign%20builder%20and%20Org%20campaigns%2092+.png>)

5. In the Email Experience Manager, click **Save**.

> [!note]
> An email campaign can only belong to one category group.

</details>