---
title: "Insert a token in a message"
slug: "insert-a-token-in-a-message"
abstract: "Personalize your email campaign using tokens in the message subject field or the message body."
---
# Insert a token in a message
The Email Experience Manager (EXM) supports tokens that you can use to personalize your email campaign messages. For example, in the beginning of a message, you can use the token $name$ in the greeting so that when you send your email campaign, the token is replaced with the name of the contact.
> [!note]
> If the name of the contact is not available, the recipient sees the actual token.
The following tokens are by default available in EXM:
- $email$
- $fullname$
- $firstname$
- $lastname$
- $name$
- $phone$
> [!note]
> You can use other information from the contact [as a token in EXM](https://doc.sitecore.com/xp/en/developers/exm/102/email-experience-manager/create-a-custom-personalization-token.html).
Insert a token in the Subject field or the Alternative text field
To insert a token:
1. Open the relevant email campaign and click the **Message** tab.
2. In the **Subject** field or in the **Alternative text** field, place the cursor where you want to insert the token.
3. Click **Actions**  and then click **Insert token**.
4. In the **Insert Token** dialog box, click the relevant token and click **OK**.
> [!tip]
> If you know the name of the token you can type the token directly in the field, for example, $lastname$. The only way that you can insert a token in the message body is to type the name of the token.
5. Save your changes.
Preview the token for different recipients
You can preview every token for a specific recipient:
1. On the **Message** tab, in the **Details** section, click **Actions**  and then click **Preview for recipient**.
2. In the **Preview the email campaign** dialog box, click the recipient that you want to preview the message for and click **OK**.
The **Message** tab now displays the message with the appropriate contact values instead of the tokens.