# Email Experience Manager

> XP documentation for users, in English, version 10.3.

- Product: XP
- Audience: Users
- Language: English
- Version: 10.3
- Status: Previous version
- Canonical URL: https://doc.sitecore.com/xp/en/users/exm/103/email-experience-manager

## Overview

- [Getting started with EXM for business users](https://doc.sitecore.com/xp/en/users/exm/103/email-experience-manager/getting-started-with-exm-for-business-users.md): Overview of useful topics and resources available to help you get started with the Email Experience Manager (EXM).
- [Introducing the Email Experience Manager](https://doc.sitecore.com/xp/en/users/exm/103/email-experience-manager/introducing-the-email-experience-manager.md): Create highly customizable messages and make them both personal and relevant to your customers.
- [Workflow for the creation and planning of a regular email campaign](https://doc.sitecore.com/xp/en/users/exm/103/email-experience-manager/workflow-for-the-creation-and-planning-of-a-regular-email-campaign.md): Workflow to create highly customizable messages and make them both personal and relevant to your customers.
- [Workflow for creation and planning of an automated email campaign](https://doc.sitecore.com/xp/en/users/exm/103/email-experience-manager/workflow-for-creation-and-planning-of-an-automated-email-campaign.md): Workflow to create highly customizable messages and make them both personal and relevant to your customers.

## Creating an email campaign

- [Creating an email campaign](https://doc.sitecore.com/xp/en/users/exm/103/email-experience-manager/creating-an-email-campaign.md)
- [The email campaign builder](https://doc.sitecore.com/xp/en/users/exm/103/email-experience-manager/the-email-campaign-builder.md): Learn about the parts that make up the email message and how to access functionality.
- [The email campaign templates](https://doc.sitecore.com/xp/en/users/exm/103/email-experience-manager/the-email-campaign-templates.md): Use these predefined templates to create new email campaigns.
- [Organize email campaigns into groups](https://doc.sitecore.com/xp/en/users/exm/103/email-experience-manager/organize-email-campaigns-into-groups.md)
- [Create an email campaign](https://doc.sitecore.com/xp/en/users/exm/103/email-experience-manager/create-an-email-campaign.md): Create a regular or automated email campaign.
- [Include or exclude recipients from an email campaign](https://doc.sitecore.com/xp/en/users/exm/103/email-experience-manager/include-or-exclude-recipients-from-an-email-campaign.md): Use the contact lists and the segmented lists in the List Manager as the recipient lists for your email messages.
- [Find and open an email campaign](https://doc.sitecore.com/xp/en/users/exm/103/email-experience-manager/find-and-open-an-email-campaign.md): Use the navigation menu in the Email Experience Manager (EXM) to find and open an existing message.
- [The email campaign lists](https://doc.sitecore.com/xp/en/users/exm/103/email-experience-manager/the-email-campaign-lists.md): Use the lists available in the navigation menu to find exactly the message you need.
- [Create a copy of an email campaign](https://doc.sitecore.com/xp/en/users/exm/103/email-experience-manager/create-a-copy-of-an-email-campaign.md): Reuse an existing campaign to create a new one.
- [Create a list in the Email Experience Manager](https://doc.sitecore.com/xp/en/users/exm/103/email-experience-manager/create-a-list-in-the-email-experience-manager.md): Create a list of recipients from EXM.
- [Using service messages in an email campaign](https://doc.sitecore.com/xp/en/users/exm/103/email-experience-manager/using-service-messages-in-an-email-campaign.md)

## Editing email campaigns

- [Editing email campaigns](https://doc.sitecore.com/xp/en/users/exm/103/email-experience-manager/editing-email-campaigns.md)
- [Edit the content and layout of an email message](https://doc.sitecore.com/xp/en/users/exm/103/email-experience-manager/edit-the-content-and-layout-of-an-email-message.md): Edit the content of your email message, add new components, or change the layout details.
- [Edit the layout of an email campaign](https://doc.sitecore.com/xp/en/users/exm/103/email-experience-manager/edit-the-layout-of-an-email-campaign.md): How to change the presentation of a component in an email campaign.
- [Add content to an email message that is based on an imported HTML file](https://doc.sitecore.com/xp/en/users/exm/103/email-experience-manager/add-content-to-an-email-message-that-is-based-on-an-imported-html-file.md): Add a rendering to add content to an email message that is created from an HTML file.
- [Create a new language version of a message](https://doc.sitecore.com/xp/en/users/exm/103/email-experience-manager/create-a-new-language-version-of-a-message.md): Send an email campaign in multiple languages, so your recipients can read it in their preferred language.
- [Add or remove an attachment](https://doc.sitecore.com/xp/en/users/exm/103/email-experience-manager/add-or-remove-an-attachment.md): Add attachments to your messages.
- [Personalize an email campaign message](https://doc.sitecore.com/xp/en/users/exm/103/email-experience-manager/personalize-an-email-campaign-message.md): Use personalization to deliver targeted content to specific segments of your recipients.
- [Insert a token in a message](https://doc.sitecore.com/xp/en/users/exm/103/email-experience-manager/insert-a-token-in-a-message.md): Personalize your email campaign using tokens in the message subject field or the message body.

## Testing messages

- [Testing messages](https://doc.sitecore.com/xp/en/users/exm/103/email-experience-manager/testing-messages.md)
- [Send a quick test of an email campaign](https://doc.sitecore.com/xp/en/users/exm/103/email-experience-manager/send-a-quick-test-of-an-email-campaign.md): Verify that the layout looks good and that spam filters do not block your message.
- [Performing A/B tests on an email campaign message](https://doc.sitecore.com/xp/en/users/exm/103/email-experience-manager/performing-a-b-tests-on-an-email-campaign-message.md): You can run an A/B test on two or more variations of the same message and test which one your customers best respond to.
- [Walkthrough: Running A/B tests on an email campaign message](https://doc.sitecore.com/xp/en/users/exm/103/email-experience-manager/walkthrough--running-a-b-tests-on-an-email-campaign-message.md): Provides step-by-step instructions to test two or more variants of the same email campaign.

## Sending and reporting

- [Sending and reporting](https://doc.sitecore.com/xp/en/users/exm/103/email-experience-manager/sending-and-reporting.md)
- [Send an email campaign](https://doc.sitecore.com/xp/en/users/exm/103/email-experience-manager/send-an-email-campaign.md): When you are ready to send your email campaign, you can choose to send it immediately or schedule to send it later.
- [Send an automated email campaign upon form submission](https://doc.sitecore.com/xp/en/users/exm/103/email-experience-manager/send-an-automated-email-campaign-upon-form-submission.md)
- [Define sending limits in the Email Experience Manager](https://doc.sitecore.com/xp/en/users/exm/103/email-experience-manager/define-sending-limits-in-the-email-experience-manager.md): Control the number of email messages that can be sent to a contact in any given day, week, or month.
- [Email channel performance](https://doc.sitecore.com/xp/en/users/exm/103/email-experience-manager/email-channel-performance.md): Get detailed reports of your email channel performance.
- [The email campaign reports](https://doc.sitecore.com/xp/en/users/exm/103/email-experience-manager/the-email-campaign-reports.md): For all sent email campaigns, you can view the reporting details for an individual email campaign.
- [Walkthrough: Customizing the Preference Center](https://doc.sitecore.com/xp/en/users/exm/103/email-experience-manager/walkthrough--customizing-the-preference-center.md): Add your own personal branding to the Preference Center.

## EXM Best practices

- [EXM Best practices](https://doc.sitecore.com/xp/en/users/exm/103/email-experience-manager/exm-best-practices.md): Best practices to improve usability and performance.

## Email Experience Manager FAQ

- [Email Experience Manager FAQ](https://doc.sitecore.com/xp/en/users/exm/103/email-experience-manager/email-experience-manager-faq.md): FAQ about the Email Experience Manager.
- [EXM server roles and dependencies](https://doc.sitecore.com/xp/en/users/exm/103/email-experience-manager/exm-server-roles-and-dependencies.md): A list of the EXM roles and their dependencies.
- [Understanding discrepancies in email campaign reports](https://doc.sitecore.com/xp/en/users/exm/103/email-experience-manager/understanding-discrepancies-in-email-campaign-reports.md): How to interpret discrepancies in report details for an individual email campaign.

## Optional

- [Full publication as Markdown](https://doc.sitecore.com/xp/en/users/exm/103/email-experience-manager/llms-full.txt): Every article in this publication in a single file.
- [Version 10.4](https://doc.sitecore.com/xp/en/users/exm/104/email-experience-manager/llms.txt): Current.
- [Version 10.2](https://doc.sitecore.com/xp/en/users/exm/102/email-experience-manager/llms.txt): Previous version.
- [Version 10.1](https://doc.sitecore.com/xp/en/users/exm/101/email-experience-manager/llms.txt): Previous version.
- [Version 10.0](https://doc.sitecore.com/xp/en/users/exm/100/email-experience-manager/llms.txt): Previous version.
- [Version 9.3](https://doc.sitecore.com/xp/en/users/exm/93/email-experience-manager/llms.txt): Previous version.
- [Version 9.2](https://doc.sitecore.com/xp/en/users/exm/92/email-experience-manager/llms.txt): Previous version.
- [Version 9.1](https://doc.sitecore.com/xp/en/users/exm/91/email-experience-manager/llms.txt): Previous version.