---
title: "The email campaign templates"
slug: "the-email-campaign-templates"
abstract: "Use predefined templates and import options to create new email campaigns."
---
# The email campaign templates

In a default installation, the Email Experience Manager (EXM) contains predefined templates and import options. As part of the email campaign creation process, you select the template you want to use.

![Email campaign templates 90-92.png](<https://doc.sitecore.com/api/markdown-image/xp/en/users/exm/92/email-experience-manager/images/Email%20campaign%20templates%2090-92.png>)

The following table describes the available default templates. You can also create a [custom template](https://doc.sitecore.com/xp/en/developers/exm/92/email-experience-manager/walkthrough--building-a-custom-message-template.html) (such as the Branded Email template) to meet your individual requirements.

| Template | Description |
| --- | --- |
| HTML file | An email campaign based on imported HTML code for the message body. You can import any HTML file.<br><br>> [!note]<br>> In a scaled setup, any HTML files that you want to use as templates for your email campaigns, you must manually copy to the `Website/sitecore modules/Web/EXM/layouts/Imported` folder on all the CM servers and dedicated dispatch servers that you have configured to dispatch email campaigns. |
| Sample Newsletter | A newsletter template with a header containing a link to the online version of the email campaign and a footer with links to opt-out pages. |
| Two-column | A template with a two-column layout and a footer with links to opt-out pages. |
| One-column | A template with a one-column layout and a footer with links to opt-out pages. |
| Simple HTML | An HTML template without a predefined layout. |
| Plain text message | A plain text template without a predefined layout.<br><br>> [!note]<br>> This template does not contain the tracking pixel needed to track *Open* events for email messages. If you want to track how many recipients open your email messages, do not use this template. |
| Existing page | A template based on a Sitecore webpage.<br><br>Select a page on your Sitecore website and use it as the message body.<br><br>Pages in Sitecore XP can be complex and security restrictions might apply to certain elements on the page. For example, a page might contain a section that only registered users can see if they open this page on the website.<br><br>EXM enables you to define how email campaigns are created from webpages. There are two options:<br><br><ul><li>EXM respects the security settings. In this case, recipients with different security privileges receive different email campaigns (if the source page has security restrictions).</li><li>EXM ignores the security settings. In this case, EXM renders all elements on the page and all recipients receive the same email campaign.</li></ul> |