---
title: "Create and insert a content token"
slug: "create-and-insert-a-content-token"
abstract: "Reuse lines of text and/or numbers by using content tokens."
---
# Create and insert a content token

> [!note]
> SXA content tokens described on this page are not supported in SitecoreAI (formerly XM Cloud).

Content tokens let you reuse lines of text and/or numbers. This can be convenient when, for example, you want to reuse prices, copyright notices, version numbers, or embedded videos.

## Create a content token

To create a content token:

1. In the Content Editor, navigate to `<tenant>/<site>/Data`, right-click **Content Tokens**, click **Insert**, and click **Content token**.
2. Enter a name, for example, *Copyright*, and click **OK**.
3. In the **Properties** section, in the **Value** field, enter the value. For example, enter: *Copyright © 1999-2019 Sitecore*.

## Insert a content token

You can use content tokens in single-line text, multiline text, and rich text field types.

To insert a content token in the Rich Text Editor:

1. In the **Rich Text Editor** dialog box, click **Insert Variable**.
2. In the **Insert ContentToken** dialog box, click the token that you want to insert and click **Insert**.

    Content tokens are expanded only in Preview mode and Live mode. During editing, the content token is displayed with its name only, so that it is clear that it is a token and that you can edit it.

    ![Insert a token](https://doc.sitecore.com/api/markdown-image/xp/en/users/sxa/105/sitecore-experience-accelerator/images/SXA-content-token-grey.PNG)

If you want to reference a content token in a field, use the $ key and the name of the content token in parentheses. For example, to add a content token to the caption of an image:

![A content token for the image caption](https://doc.sitecore.com/api/markdown-image/xp/en/users/sxa/105/sitecore-experience-accelerator/images/SXA-content-token-incaption.PNG)

![Content token displayed](https://doc.sitecore.com/api/markdown-image/xp/en/users/sxa/105/sitecore-experience-accelerator/images/SXA-content-token-below-image.PNG)