Collect and search experience data with xConnect and the Experience Database (xDB).
An overview of xConnect and the xDB, and how to get started with the xConnect Client API.
xConnect is the service layer between the xDB and all client applications. Use xConnect to get, create, search, and update contacts and interactions.
The web tracker tracks a contact's activity on a website and submits it to xConnect.
The Marketing Automation Engine processes engagement plan enrollments and moves contacts through plans.
Use the Marketing Operations API to manage definitions and taxonomies.
Segment contacts by behavior or facet and create your own conditions to extend personalization.
Aggregate and process contact data in the reporting database.
Store and retrieve reference data from systems external to the xDB.