Email Experience Manager

The Sitecore Email Cloud compared to the custom SMTP

Abstract

Overview of the differences between Sitecore Email Cloud and Custom SMTP.

In the Email Experience Manager, you can choose between two delivery options:

  • Sitecore Email Cloud handles the complexity of email delivery for you and provides the correct infrastructure for reliable email delivery.

    Note

    For configuration support and email dispatch troubleshooting, refer to the standard Sitecore support channels. We also provide reactive support to all subscription holders focusing on any accounts that are incorrectly configured or for any campaigns with a high bounce-rate or spam-rate.

  • A custom SMTP is an unmanaged service that suits low-volume (< 10k per month), low-complexity, or internal deployments. It is ideal for SMTP-only setups like MailServer, Exchange Server, AWS Email, SendGrid, or custom Port 25 deployments.

An overview of the features supported by Sitecore Email Cloud and custom SMTP.

Feature

Sitecore Email Cloud

Custom SMTP

Notes

Dispatch

Send via SMTP

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Send attachments <7mb

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Send attachments >7mb

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SSL and TLS protocols Ports 443 and 25

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The Customer is responsible for securing the SMTP endpoint, implementing SSL, and testing.

Subscription management

Approved domains

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Suppression list

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Data collection

Collect bounces

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The Customer is responsible for configuring the DSN (Delivery Status Notifications) processor. The DSN processor provides less than 80% in accuracy because it relies on SMTP-based responses. In addition, using the DSN processor adds minor processing overhead on the server resources.

Collect SPAM complaints

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Visual overview in EXM

Opens, clicks, and viewed pages

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Bounces

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The Customer is responsible for configuring the DSN (Delivery Status Notifications) processor. The DSN processor provides less than 80% in accuracy because it relies on SMTP-based responses. In addition, using the DSN processor adds minor processing overhead on the server resources.

Complaints

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Device type

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Location

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Other

Integration with xProfile

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IP address management

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The Customer is responsible for the sender reputation, greylisting and blacklisting, and any issues with the ISP.

Sender reputation

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The Customer is responsible for the sender reputation, greylisting and blacklisting, and any issues with the ISP.

ISP relationship management

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The Customer is responsible for the sender reputation, greylisting and blacklisting, and any issues with the ISP.

DKIM/SPF

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SPF (Sender Policy Framework) is not required by Sitecore Email Cloud. However, you can implement it in your custom SMTP setup.

If you use custom SMTP, Sitecore is not responsible for managing any technical email reputation features like SPF or DKIM (DomainKeys Identified Mail).

DMARC (Domain-based Message Authentication, Reporting and Conformance)

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If you use custom SMTP, Sitecore is not responsible for managing any technical email reputation features like SPF or DKIM (DomainKeys Identified Mail).

Note

When you use Sitecore Email Cloud, only one option for validating a sending domain is needed and DKIM is the best method. SPF only applies to the MAIL FROM / Return-Path domain. In Sitecore Email Cloud, a common domain is used for all your email messages.