Marketing System Description
The Marketing System is a high-performance, versatile platform that you use to perform targeted personalized e-marketing through the Web or electronic mail. It assists e-commerce enterprises in effectively communicating relevant messages to shoppers in order to improve sales either directly or indirectly.
The Marketing System includes support for the following functions:
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Content targeting, up-sell and cross-sell capabilities, advertisements and testing, discounts, and coupons.
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Combining and prioritizing campaign items. Campaign methods include the following:
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Discounts. Create and edit discounts, combine discounts, set discount interactions, apply order-level discounts, shipping and leveraged discounts. An example of a discount is buy one product, get a second product at a 20% discount.
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Suggestive selling. Create expressions that you can use to target discounts.
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Enabling business managers to create and manage discounts that they use as marketing tools to increase sales.
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Publishing campaigns into production so that campaigns only become visible to the run-time system on activation and approval.
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Generating reports to measure key metrics.
The Marketing System integrates with the Catalog, Orders, and Profiles Systems:
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Campaigns. Manages the campaigns, customers, advertisements, and discounts which form marketing programs. The Campaigns module is integrated with both the Profiles System and the Catalog System through expressions. Expressions enable you to target advertisements to users and to apply discounts to products.
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Content Selection Framework (CSF). A platform-level framework for building targeted content delivery applications on the Internet and making customization and extension of the advertising and discount delivery systems easier. The CSF allows for multiple pieces of content to be retrieved as a record set with only one call, which creates a significant time saving.
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Expression Evaluator Engine (EEE). Provides the logic to evaluate expression objects. An expression is a condition against profiles to determine whether to deliver content, or perform another action. For example, an expression might be user total visit > 100. If this expression evaluates to True, a specific piece of content displays to a user who has visited your site more than 100 times.
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List Management. Manages lists of users created for a campaign. You can create, import, and export multiple lists focusing on different user profiles. You can maintain opt-out lists and references as part of a campaign. The mailing list management database maintains direct mail lists, per job opt-out lists and global opt-out lists.
Features
The following table describes the Marketing System features and enhancements:
Feature |
Description |
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Campaign Data Management |
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Discounts and Coupon Data Management |
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List Management |
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Application Programming Interfaces |
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Applications |
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Staging |
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Command Line tools |
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Security |
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Supportability |
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