1. Commerce Fundamentals

Persona Fundamentals

Version:

The following table details the personae supported in Sitecore Commerce 8.1 powered by Commerce Server and Commerce Server 11.3.

Persona

Tasks

Planner

  • Strategy and governance:

    • Site architecture

    • Security

    • High Availability

    • Scalability

    • Migration/Upgrade

    • Staging

    • Deployment

    • Integration

    • Troubleshooting

    • Performance

  • Directing development tasks on subsystems:

    • Catalog

    • Marketing

    • Orders

    • Profiles

    • Staging

    • BizTalk

Developer

  • Builds Commerce Server Web applications.

  • Customizes Commerce Server business logic.

  • Modifies pipeline components.

  • Develops custom pipeline components.

  • Integrates the Web site together with existing systems and applications.

  • Migrates existing e-commerce sites and databases.

  • Customizes Commerce Server systems.

  • Creates custom reports.

  • Customizes/Extends subsystems:

    • Catalog

    • Marketing

    • Orders

    • Profiles

    • Staging

    • BizTalk

Administrator

  • Packages, stages and moves sites.

  • Configures and optimizes Commerce Server resources

  • Maintains Commerce Server databases

  • Troubleshoots the Web site environment

  • Maximize the number of hosted sites per server

  • Reduce support costs to help the business realize maximum revenuemanage sites across multiple servers – maintain reliable infrastructure for clients

  • Manage sites hosted by SaaS cloud providers – maintain reliable infrastructure for clients and ensure SLA adherence

  • Leverage automation for routine administrative tasks

  • Software deployment

  • Hardware installation

  • Security standards implementation

  • Database administration

  • Server administration

  • DNS

  • Email

  • Backups

  • User administration

  • Help desk for client’s sites being hosted

  • Deploy new applications and services to clients as market demands

Merchandiser

Basic merchandising tasks:

  • Creating new products

  • Maintaining unstructured data, like the “About Us” page

  • Organizing products by categories

  • Hand managing inventory levels of products

  • Grouping products into packages

  • Pricing products – both on the product level, by group, and targeted towards specific users

  • Specials on the website:

    • Endcaps – products that are highlighted on a per-category basis

    • Featured Products – new products and products that need to have more exposure based on inventory status

  • Import and export a product catalog into and out of a spreadsheet (like Excel, for instance) for easier “bulk management”

  • Operations on meta tags to support SEO.

  • Staging

  • Reports and analytics

Basic Marketing Tasks:

  • Creating new advertising campaigns:

    • Product-level ads

    • Product-bundle level ads

    • Shipping incentives

    • Order-level incentives

  • Targeting campaigns to respective shoppers (segmenting):

    • Testing A/B

    • Abandoned carts

    • Opt ins

    • Previously purchased related items

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