Profiling and automated decision-making
This Privacy Guide provides technical guidance on how your developers can choose to configure your Sitecore product implementation to support you on your data privacy compliance journey. This guide does not provide exhaustive guidance, and should not be construed or used as legal advice about the content, interpretation, or application of any law or regulation. You, the customer, will always be in the best position to assess your own risks, and must seek your own legal counsel to understand the applicability of any law or regulation to your business, including how you process personal information. Your resulting implementation is based entirely on your own configuration choices.
The following features can use data such as IP address or past behavior to determine content that is presented to an individual. For example, an individualâs IP address might be used to personalize the offers that are included in a marketing email. Make sure individuals are aware of and have actively consented to automated decision-making based on their personal information.
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Feature |
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Personalized components can show different content depending on an individuals behavior or data that has been collected about the individuals, such as location. Emails can also be personalized. | |
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Automation plans can contain conditional activities that make decisions about an individualâs progress through a plan based on behavior or data collected about the individuals. Automation plans can be customized to exclude individuals who do not wish to be enrolled, and plans can be extended with conditional activities that use a default path for individuals who have opted out of personalized automation. | |
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The segmentation engine can be used to organize contacts into lists based on behavior or data collected about the contact. The List Manager uses the segmentation engine to build mailing lists for the Email Experience Manager. Segmentation conditions can be customized to exclude individuals who have opted out of personalized emails. | |
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Content Testing may result in visitors to your website seeing different variations of the same content. Variations are randomly assigned, but persist across multiple sessions and may affect a visitorâs behavior on your website. Emails can also contain content tests. |
See Types of processing for a list of all processing activities and options for disabling processing.