Contact Behavior Profile

Abstract

Overview of the Contact Behavior Profile (CBP) calculated facet and calculation using the most recent profile scores.

The Contact Behavior Profile (CBP) calculated facet stores the matched profiles and patterns for a contact. The facet is represented by the Sitecore.XConnect.Collection.Model.ContactBehaviorProfile class.

Calculation logic

The following table describes the calculation logic applied to each property when a new interaction is saved to xConnect:

Property	Type	Description
`SourceInteractionStartDateTime`	`DateTime`	The `StartDateTime` of the interaction that the profile scores came from.
`Scores`	`Dictionary<Guid,Sitecore.XConnect.Collection.Model.ProfileScore>`	The contact’s most recently matched profiles. The key is the `Guid` of the profile definition item. copied from the `Scores` property of the incoming interaction’s `Sitecore.XConnect.Collection.Model.ProfileScores` facet.

The Scores property in the Contact Behavior Profile is replaced each time an interaction with a ProfileScores facet is submitted. The dictionaries are not merged. This ensures that the behavior profile does not go stale. For example, if a contact matches the ‘Christmas Shopping’ or ‘Getting Married’ profiles, these profiles are only stored until the contact starts to exhibit different behavior.

Each ProfileScores entry has the following properties:

Property	Description
`MatchedPatternId`	The definition ID of the pattern in the Marketing Control Panel. Set by external component, such as tracking.
`ProfileDefinitionId`	The definition ID of the profile in the Marketing Control Panel.
`Score`	The total score of all values for this profile.
`ScoreCount`	The number of times the profile was scored during a session.
`Values`	The scored values for the profile keys. The key represents the profile key ID, and the value represents the score.

Extend the Contact Behavior Profile

You cannot extend the Contact Behavior Profile. You must create your own calculated facet.