Commerce Marketing Automation campaigns
Using Commerce marketing automation campaigns, you can re-engage with customers who have visited your storefront but not completed a purchase or you can confirm an order with a new customer. In both cases, what is important is staying in touch with customers at key points in their customer journey. Two Commerce Marketing Automation campaigns are available for the storefront: Abandoned Cart and New Order Placed.
For details on the implementation of Commerce marketing automation campaigns, see the Marketing Automation API for the storefront.