Campaigns, goals and events
A campaign is a promotion or advertising initiative designed to encourage people to visit your website. In the Sitecore Experience Platform, you can keep track of your campaigns by creating campaign groups and campaign activities.
Goals are activities that visitors can perform on your website. You create goals to track and measure how visitors engage with the website and campaigns – both online and offline.
Events track visitor activity on a website. Tracking events helps build up a more complete picture of a visitor’s behavior as they navigate your website.