Campaigns, goals and events

Current version: 9.1

In Sitecore, a campaign is a promotion or advertising initiative designed to encourage people to visit your website.  And, goals are activities that visitors can perform on your website. You create goals to track and measure how visitors engage with the website and campaigns – both online and offline. Visitor activity on the website is tracked through events. Tracking events helps build up a more complete picture of a visitor’s behavior as they navigate your website.

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