Creating an email campaign
To engage with customers in any meaningful way, you need to send the right message, to the right person, at the right time. You can do this using the Email Experience Manager (EXM) to create customized email campaigns that are both relevant and personal to customers. And, since EXM is an integral part of the Sitecore Experience Platform, you can leverage customer insights as you plan emails, so you can deliver more contextual, relevant, and well-timed communication. All of which drives better conversions and yields real business results.