Introducing the Email Experience Manager

Current version: 9.1

Use the Email Experience Manager (EXM) to create highly customizable email campaigns and make them both personal and relevant to your customers.

To manage email messages, you can:

  • Create and manage email campaigns.

  • Use A/B testing to find the best email content and design.

  • Send email campaigns with multi-language support.

  • Create and manage recipient lists.

  • View detailed analytics reports for your sent email campaigns.

  • Manage your suppression list and your list of domains.

You open the Email Experience Manager from the Sitecore Launchpad.

Note

EXM does not support CMS-only mode.

The EXM Dashboard gives you an overview of the performance of the whole email channel. From the menu, you can create new email campaigns, create recipient lists, or you can click the menu items to find and open an existing email campaigns and reports.

The workflow you follow when creating an email campaign is mirrored in the Email Experience Manager interface.

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