Insert a token in a message

Current version: 9.2

The Email Experience Manager (EXM) supports tokens that you can use to personalize your email campaign messages. For example, in the beginning of a message, you can use the token $name$ in the greeting so that when you send your email campaign, the token is replaced with the name of the contact.


If the name of the contact is not available, the recipient sees the actual token.

The following tokens are by default available in EXM:

  • $email$

  • $fullname$

  • $firstname$

  • $lastname$

  • $name$

  • $phone$


You can use other information from the contact as a token in EXM.

Insert a token in the Subject field or the Alternative text field

To insert a token:

  1. Open the relevant email campaign and click the Message tab.

  2. In the Subject field or in the Alternative text field, place the cursor where you want to insert the token.

  3. Click Actions  and then click Insert token.

  4. In the Insert Token dialog box, click the relevant token and click OK.


    If you know the name of the token you can type the token directly in the field, for example, $lastname$. The only way that you can insert a token in the message body is to type the name of the token.

  5. Save your changes.

Preview the token for different recipients

You can preview every token for a specific recipient:

  1. On the Message tab, in the Details section, click Actions  and then click Preview for recipient.

  2. In the Preview the email campaign dialog box, click the recipient that you want to preview the message for and click OK.

The Message tab now displays the message with the appropriate contact values instead of the tokens.

Do you have some feedback for us?

If you have suggestions for improving this article,