SitecoreAI

SitecoreAI is Sitecore's unified, cloud-native digital experience platform for modern marketing teams. It brings together content operations, digital asset management, content management, conversion optimization, audience and insights, and AI-assisted workflows in one connected workspace.

Powered by agentic AI agentic AI and guided by human oversight, SitecoreAI helps teams plan campaigns, create and manage content, personalize experiences, optimize performance, and collaborate across the digital experience lifecycle digital experience lifecycle.

Use SitecoreAI when you want to replace disconnected tools and manual workflows with a shared workspace where marketers, creators, analysts, and developers can work from the same content, data, and context.

What you can do with SitecoreAI

With SitecoreAI, marketing teams can:

Plan and coordinate campaign strategy.
Create, manage, and publish content.
Manage digital assets and media.
Build and optimize digital experiences.
Personalize content across channels.
Run A/B/n tests and improve conversion.
Use audience data and insights to guide decisions.
Work with AI agents and AI-assisted workflows.
Collaborate across marketing, content, design, analytics, and development teams.

Main SitecoreAI features

SitecoreAI includes the following core capabilities:

Feature	What it does	Learn more
Unified workspace	Brings campaign planning, content, assets, data, and collaboration into one connected environment.	Navigating the interface
Agentic studio	Uses purpose-built agents to coordinate and automate tasks across workflows.	Agentic studio
Human-in-the-loop control	Lets users review, guide, and refine AI outputs before publication or activation.	Work with AI
Marketer-directed workflows	Supports common marketing tasks such as content creation, personalization, optimization, and publishing.	Design studio
Connected data and insights	Helps teams use shared data, audience insights, analytics, and recommendations to make better decisions.	Audience and insights
Brand governance	Helps keep AI-assisted content and experiences aligned with brand standards, approved context, and governance requirements.	Brand kits
Enterprise trust	Supports secure, governed AI use with privacy, security, and compliance controls for enterprise teams.	Sitecore privacy policy
Customization and extensibility	Lets teams customize and extend SitecoreAI using Sitecore tools, integrations, and connected capabilities.	Sitecore studio overview

Who SitecoreAI is for

SitecoreAI supports modern marketing teams marketing teams, including both technical and non-technical users, who need to deliver personalized, omnichannel omnichannel experiences at scale.

Common user groups include:

Strategists and Campaign managers coordinate campaigns, track performance, and use AI insights to optimize engagement.
Content authors and Designers plan, author, design, and optimize campaigns and assets using guided, AI-enhanced workflows.
Developers integrate with modern frameworks and extend its capabilities, without slowing marketing operations.

Whether your team manages global campaigns or day-to-day content, SitecoreAI helps teams work from shared context and move with more confidence.

Why marketing teams use SitecoreAI

Marketing teams are under pressure to move quickly, deliver personalized experiences, and improve performance while working across many tools, channels, and data sources. Disconnected systems and manual workflows can make that difficult, even when teams use basic generative AI generative AI tools.

SitecoreAI helps by centralizing work in one environment and using agentic AI to support routine workflows. Marketers can focus on strategy, creativity, review, and decision-making while AI-assisted workflows help coordinate and accelerate execution.

With SitecoreAI, teams can:

Build, adapt, and launch campaigns in hours, not weeks.

Manage planning, assets, and launch activities in one place.
Use AI-driven workflows to keep timelines on track.

Use AI to tailor messaging, timing, and content across channels.

Refine audiences with unified data and AI insights.
Dynamically adapt content across channels while staying consistent and on-brand.

Leverage built-in testing, recommendations, and performance tracking to improve results in real time.

Monitor dashboards with always-on performance data.
Respond instantly to market signals market signals using AI recommendations.

Everyone works in the same environment, including campaign leads, creators, analysts, and developers.

Enable human-AI collaboration human-AI collaboration to move faster.
Keep teams aligned with shared context and workflows

How SitecoreAI changes traditional marketing workflows

The following table summarizes how SitecoreAI changes common marketing activities by replacing disconnected manual workflows with connected, AI-assisted workflows.

Activity	Traditional approach	SitecoreAI approach
Tool management	Multiple disconnected tools	Single unified platform
Content creation	Standalone assets	Coordinated omnichannel content
Lead generation	Manual scoring, slow follow-up	Automated qualification and nurturing
Campaign launch	Resource-heavy and slow	Streamlined, automated workflows
Personalization	Static audience segments	Dynamic, AI-driven experiences
Optimization	Occasional manual testing	Continuous, automated improvement

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