SitecoreAI
SitecoreAI is Sitecore’s unified, enterprise-grade digital experience platform for modern marketing teams. It connects content, data, personalization, optimization, and AI so teams can create, deliver, and continuously improve personalized digital experiences at scale.
SitecoreAI brings together Content Management System (CMS), Digital Asset Management (DAM), Content Operations, Audience and Insights, and Conversion Optimization in one connected platform. These capabilities support the marketing lifecycle from planning and content creation to audience understanding, personalization, experimentation, search, and optimization.
AI is built into SitecoreAI workflows. AI assistants and agents can help teams create content, automate repeatable work, and complete multi-step tasks. Brand context and governance controls help keep AI-assisted work aligned with brand standards, while permissions, review, approvals, and human oversight provide control over how AI is used. With Scrunch, teams can also understand how AI systems see, describe, and cite their brand, identify gaps and opportunities, and improve their discoverability in AI answers.
What you can do with SitecoreAI
With SitecoreAI, marketing teams can:
- Plan campaigns and coordinate marketing work from strategy through delivery.
- Create, manage, reuse, and publish content and assets across channels.
- Build audiences from customer profiles, behavior, interests, and intent.
- Personalize experiences using audience and real-time visitor signals.
- Test and optimize experiences, search, and recommendations.
- Use AI assistants and agents to create content and automate multi-step work.
- Monitor and improve brand discoverability in AI answers.
- Extend SitecoreAI with apps, integrations, APIs, MCP, and custom agents.
Main capabilities
For an overview of the main areas in SitecoreAI, see Navigating the interface.
| Capability | What it does | Learn more |
|---|---|---|
| Content operations | Plan campaigns, coordinate marketing work, manage briefs and workflows, and connect planning with content production and delivery. | Plan campaign strategy |
| Experience design and delivery | Build and manage sites and pages, personalize and test experiences, and create reusable components and forms. | Page builder and Design studio |
| Content and media management | Create and manage site content, organize media, and work with images, videos, documents, and item fields across your environment. | Media library |
| Audience and insights | Unify visitor data, resolve identities, understand interests and behavior, and build reusable audiences for personalization, campaigns, and analysis. | Audience and insights |
| Conversion optimization | Personalize experiences, run A/B/n tests, analyze performance, and improve search using real-time visitor signals and intent. | Conversion optimization |
| AI and agents | Use AI assistants and agents to create and improve content, support planning, automate repeatable work, and complete multi-step marketing tasks. | Agentic studio and AI capabilities |
| Brand context and governance | Give AI shared brand context and guidance, and govern AI-assisted work with permissions, review, approvals, and human oversight. | Brand context |
| AI search visibility and optimization | Understand how AI systems see, describe, and cite your brand, monitor visibility in AI-generated answers, identify content gaps and optimization opportunities, and improve how your brand appears in AI answers. | AI discoverability with Scrunch |
| Interoperability and extensibility | Connect and extend SitecoreAI with apps, integrations, APIs, Marketplace solutions, custom agents, Marketer MCP, and external AI tools. | Sitecore studio |
Who SitecoreAI is for
SitecoreAI is designed for cross-functional marketing teams that plan, create, deliver, and improve personalized, digital experiences.
Common user groups include:
- Strategists and Campaign managers plan campaigns, coordinate work, and use audience and performance insights to guide decisions.
- Content authors and Designers create and adapt content and assets using shared Brand context and AI-assisted workflows.
- Analysts use audience, behavioral, and performance data to understand results and identify opportunities.
- Developers build digital experiences, integrate SitecoreAI with other systems, and extend the platform with custom apps and capabilities.
SitecoreAI in practice
Marketing teams often work across separate tools and processes for planning, content production, customer data, personalization, optimization, and AI. SitecoreAI connects these activities so teams can move from planning and creation to delivery and optimization through more integrated workflows.
| Activity | Traditional approach | SitecoreAI approach |
|---|---|---|
| Marketing orchestration | Planning, content production, approvals, and publishing managed across separate processes or tools | Connect planning, briefs, content, assets, workflows, approvals, and publishing |
| Content creation | Content and channel variations created and adapted separately | Create and reuse content and assets with Brand context and AI-assisted workflows |
| Audience understanding | Customer data and behavioral signals analyzed across separate systems | Build unified profiles and audiences using identity, behavior, interests, and other customer signals |
| Personalization | Experiences defined for broad segments or configured individually | Shape experiences using audience data, behavior, context, and intent |
| Optimization | Testing, search optimization, and performance analysis handled as separate activities | Improve experiences through personalization, experimentation, search, recommendations, analytics, and performance insights |
| AI-assisted work | AI used in standalone tools or outside core marketing workflows | Use AI within marketing workflows with shared context, permissions, approvals, and human review |