SitecoreAI
SitecoreAI is Sitecore's unified, cloud-native digital experience platform for modern marketing teams. It brings together content operations, digital asset management, content management, conversion optimization, audience and insights, and AI-assisted workflows in one connected workspace.
Powered by agentic AI and guided by human oversight, SitecoreAI helps teams plan campaigns, create and manage content, personalize experiences, optimize performance, and collaborate across the digital experience lifecycle.
Use SitecoreAI when you want to replace disconnected tools and manual workflows with a shared workspace where marketers, creators, analysts, and developers can work from the same content, data, and context.
What you can do with SitecoreAI
With SitecoreAI, marketing teams can:
- Plan and coordinate campaign strategy.
- Create, manage, and publish content.
- Manage digital assets and media.
- Build and optimize digital experiences.
- Personalize content across channels.
- Run A/B/n tests and improve conversion.
- Use audience data and insights to guide decisions.
- Work with AI agents and AI-assisted workflows.
- Collaborate across marketing, content, design, analytics, and development teams.
Main features
SitecoreAI helps teams work smarter, stay organized, and deliver faster through a unified, AI-powered experience.
| Feature | What it does | Learn more |
|---|---|---|
| Unified workspace | Brings campaign planning, content, assets, data, and collaboration into one connected environment. | Navigating the interface |
| Agentic studio | Uses purpose-built agents to coordinate and automate tasks across workflows. | Agentic studio |
| Human-in-the-loop control | Lets users review, guide, and refine AI outputs before publication or activation. | Work with AI |
| Marketer-directed workflows | Supports common marketing tasks such as content creation, personalization, optimization, and publishing. | Design studio |
| Connected data and insights | Helps teams use shared data, audience insights, analytics, and recommendations to make better decisions. | Audience and insights |
| Brand governance | Helps keep AI-assisted content and experiences aligned with brand standards, approved context, and governance requirements. | Brand kits |
| Enterprise trust | Supports secure, governed AI use with privacy, security, and compliance controls for enterprise teams. | Sitecore privacy policy |
| Customization and extensibility | Lets teams customize and extend SitecoreAI using Sitecore tools, integrations, and connected capabilities. | Sitecore studio overview |
Who SitecoreAI is for
SitecoreAI is designed for modern marketing teams that need to deliver personalized, omnichannel experiences at scale. It supports both technical and non-technical users with tools that balance ease of use with deep capability.
Common user groups include:
- Strategists and Campaign managers coordinate campaigns, track performance, and use AI insights to optimize engagement.
- Content authors and Designers plan, author, design, and optimize campaigns and assets using guided, AI-enhanced workflows.
- Developers integrate with modern frameworks and extend its capabilities, without slowing marketing operations.
Whether you’re managing global campaigns or day-to-day content, SitecoreAI helps teams work faster and more confidently.
Why marketing needs SitecoreAI
Marketing teams today are under pressure to move fast, personalize at scale, and stay efficient. But disconnected tools and manual workflows make that difficult, even when basic generative AI is added.
SitecoreAI solves this by centralizing everything in one workspace, where agentic AI handles routine work and marketers focus on what matters most. With SitecoreAI, teams can:
With SitecoreAI, teams can:
Accelerate go-to-market timelines
Build, adapt, and launch campaigns in hours, not weeks.
- Manage planning, assets, and launch activities in one place.
- Use AI-driven workflows to keep timelines on track.
Deliver hyper-personalized experiences at scale
Use AI to tailor messaging, timing, and content across channels.
- Refine audiences with unified data and AI insights.
- Dynamically adapt content across channels while staying consistent and on-brand.
Optimize continuously
Leverage built-in testing, recommendations, and performance tracking to improve results in real time.
- Monitor dashboards with always-on performance data.
- Respond instantly to market signals using AI recommendations.
Collaborate without friction
Everyone works in the same environment, including campaign leads, creators, analysts, and developers.
SitecoreAI in practice
The following table summarizes how SitecoreAI changes common marketing activities by replacing disconnected manual workflows with connected, AI-assisted workflows.
| Activity | Traditional approach | AXP approach |
|---|---|---|
| Tool management | Multiple disconnected tools | Single unified platform |
| Content creation | Standalone assets | Coordinated omnichannel content |
| Lead generation | Manual scoring, slow follow-up | Automated qualification and nurturing |
| Campaign launch | Resource-heavy and slow | Streamlined, automated workflows |
| Personalization | Static audience segments | Dynamic, AI-driven experiences |
| Optimization | Occasional manual testing | Continuous, automated improvement |