Funnel events

Funnel events represent visitor actions that you want to track that do not directly involve a Sitecore Search component. The specific types of events might differ depending on industry and domain.

You can qualify any event as a conversion by setting the action_sub_type key to conversion. Conversion analytics are generated based on events with this qualification.

Note

When sending an event, we recommend that you choose events from this table. However, you can also track custom events by using the custom event name.

When events are tracked properly, the resulting data can be used to power recommendations. For example, view events can be used in a recommendation widget to show Top Viewed items in last N days, and add to cart events can be used in a recommendation widget for Co-added to cart items.

The following table lists funnel events that you can track using the Sitecore Search Events API:

Event action	Event name	Description
`view`	`entity_page`	Visitor views an entity page.
`view`	`<other pages>`	Visitor views any other page. Examples: confirm, cart, category, search, detail, qview.
`add`	`bookmark`	Visitor bookmarks an entity.
`add`	`review`	Visitor adds a review to an entity.
`add`	`compare`	Visitor selects an entity to compare to another entity or entities.
`add`	`cart`	Visitor adds an entity variation to cart from the entity page, quick view, or category page.
`add`	`wishlist`	Visitor adds an entity variation to wishlist from the entity page, quick view, or category page.
`add`	`like`	Visitor likes an entity from the cart page, content page, or quick view.
`add`	`download`	Visitor downloads an entity.
`add`	`order_confirm`	Visitor completes an order from a confirmation page. The order can be of any kind of entity, including a content subscription or a product.
`add`	`upvote`	Visitor upvotes an entity from the entity page, quick view, or category page.
`remove`	`bookmark`	Visitor removes a bookmark from a page.
`remove`	`review`	Visitor removes a review from a page.
`remove`	`compare`	Visitor removes an entity from comparison with other entity or entities.
`remove`	`like`	Visitor removes a like from an entity from the cart page, content page, or quick view.
`remove`	`cart`	Visitor removes an entity from the cart.
`remove`	`wishlist`	Visitor removes an entity from their wishlist.
`identify`	`info`	Information about a visitor is accessed.
`identify`	`login`	Visitor logs in.
`identify`	`signup`	Visitor signs up for something such as an email subscription.
`<customer specified action>`	`custom`	Custom event that you want Sitecore Search to track.

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