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Calculated Facets

Abstract

A calculated facet represents data that is inferred from a contact’s interaction history and is updated by the xConnect service layer each time an interaction with relevant data is submitted.

Calculated facets are exclusive to contacts. A calculated facet represents data that is inferred from a contact’s interaction history - for example, a contact’s average engagement value per visit. Calculated facets are updated by the xConnect service layer each time an interaction with relevant data is submitted, and can be retrieved using the xConnect Client API.