Marketing definitions
Marketing definitions represent marketing activities such as campaigns or goals, and are managed by marketers. The following is true of all definitions:
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Definitions are represented by items in Sitecore.
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Definitions are created by marketers.
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Definitions are deployed to the reference data store. If a definition has not been deployed, it cannot be used in an xDB context such as processing.
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Every definition type has its own definition manager in the Marketing Operations API.
Marketing definitions give meaning to a contact’s interaction with a brand. For instance, downloading a brochure might trigger a goal and clicking a link on Facebook might enroll the contact in a campaign.
Refer to the Marketing Operations user documentation for more information about how to work with definitions as a business user.