Associate an event or failure action with an item
Events track user activity on a website. Failure actions are a type of event that prevent a visitor from completing an action or achieving a goal.
You can associate events and failure actions with items, such as landing pages, registration forms, error pages, or search fields. Tracking events and failure actions help build up a more complete picture of a visitor’s behavior as they navigate your website.
You can also associate multiple items with events or failure actions using the search function in the Content Editor.
To assign an event to a content item:
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In the Content Editor, expand the content tree and navigate to the item that you want to associate an event with.
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On the Analyze tab, in the Attributes group, click Attributes. This opens the Attributes dialog box.
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In the Attributes dialog box:
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To associate an item with an event, click the Events tab. Select the event that you want to associate with the item.
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To associate the item with a failure action, click the Failure Actions tab. Select the event that you want to associate with the item.
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Click OK to save your changes and close the Attributes dialog box.
Associate an event or failure action with multiple items
To assign a custom profile value to multiple items:
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In the Content Editor, select an item or item bucket.
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In the search field enter * to return all items in the item bucket.
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Click the drop-down arrow to the left of the search field and select Search Operations.
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In Search Operations, click Apply Campaign Events.
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In the Attributes dialog box, select either the event or the failure action that you want to associate with the items.
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To associate the event with these items, click OK.