Create a campaign group
Campaign groups help you better organize your campaign activities.
A campaign group is a higher-level campaign that contains multiple campaign activities. You can use campaign groups to group individual campaign activities that you run across different channels.
For example, a campaign group could encompass a collection of activities that promote a marketing event, such as a product launch, seasonal advertising, or a new customer initiative.
When you create a new campaign activity, it is a good idea to associate it with a campaign group. The campaign group functions as a tag to identify campaign activities that belong to the particular campaign group. This is especially useful for creating reports.
To create a campaign group:
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In the Marketing Control Panel, in the content tree, expand the Taxonomies node and click Campaign Group.
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On the Home tab, in the Insert group, click Campaign Group.
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In the Message dialog box, enter a name for the campaign group and click OK.
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To save the new campaign group, click Save.
NoteYou must deploy the entire Campaign group node before you can apply a new campaign group to campaign activities.
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To deploy the campaign group, select the root Campaign group item and on the Taxonomy tab, click Deploy.
