Failure Actions
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Failure actions are a type of event that prevent a visitor from completing an action or achieving a goal. They can be the result of technical errors or visitor actions within the system. You can track failure actions in Sitecore Analytics.
Examples of technical errors that result in a failure action include:
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Displaying an error page when a server is down
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Showing a "no search hits found" message after an unsuccessful query
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Examples of visitor actions that result in a failure action include:
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Entering incorrect login information
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Entering an invalid email address
You can associate failure actions with single items, or use search operations to assign failure actions to multiple items.