Create and deploy a goal

Current version: 8.2

Goals are activities that contacts can perform on your website. You can associate goals with campaign activities and events and then use them to track how contacts engage with your website.

When you create a goal, it is subject to a workflow. A goal must be in the final workflow state to be deployed and published to your website. You must deploy the new goal before it becomes available in the Marketing Control Panel and you can associate it with a content item or a campaign.

To create a goal:

  1. In Marketing Control Panel, in the content tree, click Goals.

  2. On the Home tab, in the Insert group, click Goal to create a new goal.

  3. In the dialog box that appears, enter a name for the goal.

    On the Content tab, you can enter more detailed information about the goal, such as engagement value points or a description.




    Enter the name of your goal


    Enter the number of engagement value points that you want to assign to a contact when they achieve this goal.


    You can assign the goal to a category if you want.


    Enter a clear description of the goal.


    Select the rule that should be evaluated when the page event associated with this goal is triggered.


    Select this checkbox if the page events associated with this goal are of interest to content authors.


    Select this checkbox to define the event as a failure.

    For administrators and advanced users only.


    Select this checkbox to ensure that the goal appears in the Content Editor, Goals dialog. You can then associate the goal with a content item.


    Select this checkbox if the page event describes a system event.

    For administrators and advanced users only.

  4. Click Save.

  5. To deploy the goal, on the Review tab, in the Workflow group, click Deploy.

    Now you can associate the goal with content items and campaigns.

  6. To publish the goal, on the Publish tab, in the Publish group, click Publish.

Do you have some feedback for us?

If you have suggestions for improving this article,