Send an email campaign

Current version: 10.4

When you have finished creating your email campaign, you can choose to send it immediately or schedule to send it later. For automated email campaigns, you can choose to activate it immediately or schedule to activate it later.

To send or activate an email campaign:

  1. Select the email campaign you want to send or activate and click the Delivery tab. Depending on the type of email campaign, the delivery options are a little different.

    For regular email campaigns:

    Delivery options for regular email campaigns.

    For automated email campaigns:

    Delivery options for automated campaigns.
  2. In the Schedule delivery section, select either to:

    • Send or activate the message now.

    • Schedule the message delivery or activation for a later date and enter the relevant date and time.

    • Schedule a recurring delivery to send the same message multiple times in the specified interval and enter the relevant details in the fields that appear (Regular campaigns only).


    If you schedule to activate an automated message later, you can specify the start date only or you can specify a start and end date for when the automated message must be active.

  3. To send a notification to yourself or others when the send or activation process is complete, in the Notification section, select the check box and enter the relevant email addresses using a comma to separate them.

  4. If your email message contains personalized content, for example, rule-based personalization or code-behind layout personalization, select the Personalization check box. This ensures that the personalized content in your email message is rendered correctly.

  5. In the Classification section, select the check box to send the email campaign as a service.

    When you select this option, consent settings are ignored and an email message is sent to all recipients regardless of whether the recipient is on a global opt-out list, has revoked consent, is marked with do not market, or has exceeded the sending limits.

  6. To send the message with multilanguage support or to emulate the sending process, click the More link in the lower-right corner of the Delivery optionswindow:

    • In the Multi-language section, select the Use preferred language check box to send the message with multilanguage support.

      This means that if a message has two or more language versions, the message is delivered to all the recipients in their preferred language.

    • If you want to emulate the sending process without actually sending the email campaign, select the Sending mode check box.

  7. To send or schedule the message, depending on the message and the delivery method you have chosen, click:

    • Send to send the message now.

    • Schedule to complete the message scheduling.

    • Activate to activate the automated message.


    If you want to edit an activated email campaign, you must first deactivate it. You can deactivate an email campaign on the Delivery tab.

  8. If you selected to send with multilanguage support, the Message delivery confirmation prompt appears:

    • To confirm that you want recipients with no specified language to receive the message in the default language, click OK

    • To change the default language, click Cancel and then click Message language .

      Confirmation dialog box.

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