The email campaign templates

Abstract

Use these predefined templates to create new email campaigns.

In a default installation, the Email Experience Manager (EXM) contains a number of predefined templates and import options. As part of the email campaign creation process, you select the template you want to use.

Email campaign templates

The following table describes the available default templates. You can also create a custom template (such as the Branded Email template) to meet your individual requirements.

Template

Description

Announcement

Communicate a key message with a balance of text boxes, a bold header image, and a single call to action.

Alternating columns

Share a range of topics in newsletter style format, balancing image and call to action side-by-side.

Call to Action Focus

Focus your recipient's attention to a high priority action with a bold header image and a single call to action.

Left Image Block

Create a layout with a left-aligned image, text, and a call to action.

Right Image Block

Create a layout with a right-aligned image, text, and a call to action.

Image Focus

Create a layout with multiple images, text, and a call to action.

Three Column Long

Create a layout with a text block and three columns that each have a call to action.

Three Column Short

Create a layout with three columns that each have a call to action.

Two Column

Create a simple layout with two columns that both have an image and a call to action.

Two Column One CTA

Create a layout with two columns of text and a single call to action.

Abandoned cart*

Remind customers that they have not finished the purchasing process.

New order placed*

Confirm a placed order.

Recommended products*

Offer suggestions for similar or related products.

*Commerce-specific template available only with Commerce modules.