Integrating with Sitecore Personalize
Sitecore Personalize captures behavioral and transactional data about users as they interact with an application. To collect this data and send it to Sitecore Personalize, you first have to integrate your app with Sitecore Personalize.
We recommend that you integrate using the Sitecore Engage SDK.
If your organization has a JSS Next.js application hosted on Sitecore XM Cloud, implement Sitecore Personalize-related functionality on your XM Cloud site using the Sitecore Cloud SDK instead. See also a comparison of the Cloud SDK and the Engage SDK.
During integration
During integration, you start collecting and sending real-time behavioral and transactional data to Sitecore Personalize using the Stream API:
For example, the data can include:
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A user's page views.
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A user's clicks, searches, and other actions.
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A user's identifiers when they register or log in.
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Items the user adds to their shopping cart.
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Order details.
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Geolocation details.
After integration
After integrating, Sitecore Personalize starts capturing the behavioral and transactional data from your app. You can then act on that data by:
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Running experiments to determine which content resonates the most with each user.
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Personalizing user interactions.