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Integrating with Sitecore Personalize

Sitecore Personalize captures behavioral and transactional data about users as they interact with an application. To collect this data and send it to Sitecore Personalize, you first have to integrate your app with Sitecore Personalize.

We recommend that you integrate using the Sitecore Engage SDK.

Note

If your organization has a JSS Next.js or a JSS Angular application connected to SitecoreAI, implement Sitecore Personalize-related functionality on your SitecoreAI site using the Sitecore Cloud SDK instead. See also a comparison of the Cloud SDK and the Engage SDK.

During integration

During integration, you start collecting and sending real-time behavioral and transactional data to Sitecore Personalize using the Stream API:

Data capturing.

For example, the data can include:

  • A user's page views.

  • A user's clicks, searches, and other actions.

  • A user's identifiers when they register or log in.

  • Items the user adds to their shopping cart.

  • Order details.

  • Geolocation details.

After integration

After integrating, Sitecore Personalize starts capturing the behavioral and transactional data from your app. You can then act on that data by:

  • Running experiments to determine which content resonates the most with each user.

  • Personalizing user interactions.

The topics in this section help you:

  • Prepare for integration.

  • Understand the various integration options and choose the one that best suits your business needs.

  • Integrate successfully.

If you have suggestions for improving this article, let us know!

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