Introduction to segmentation

You can add segments to your email lists to send targeted email marketing campaigns. You can define a specific audience subset in your email lists using a segmentation query or expression to match the subscribers based on content engagement, location, language, and so on. You can have a single segmentation query or an expression consisting of multiple queries in complex or nested combinations.

A segmentation query or criterion consists of the following parts:

• Field - the criterion used to filter the email list. See list of segmentation fields.

• Comparer - the operator that defines how to compare a Field with its Value. Each field supports specific comparers based on the data type. See list of comparers.

• Additional parameters:

  • MatchType - defines how to combine a group of queries or criteria. It specifies how subscribers are returned by your segment based on matching criteria. Possible values are:

    • All - returns subscribers that match all the given criteria.

    • Any - returns subscribers that match any of the given criteria.

  • FetchType -defines how many criteria-matching subscribers are contained in your segment. Possible values are:

    • All - returns all criteria-matching subscribers.

    • Top - returns only a maximum number of subscribers defined in FetchValue.

    • TopPercent - returns only a percentage of subscribers defined in FetchValue.

  • FetchValue - specifies the maximum number for FetchType:Top or percentage for FetchType:TopPercent of members to be contained in the created segment.