Campaigns
An overview of different email marketing campaigns in Sitecore Send.
An email marketing campaign, or a campaign, is a newsletter that you send to your recipients to achieve a specific outcome. You can use this for email marketing, service updates, sales confirmations, and whatever else you might need.
Here are the different types of campaigns you can create in Sitecore Send:
Regular campaign - use this type if you want to send a crafted email message to your target audience. For example, when you want to send newsletters, promotional offers, or product updates.
RSS campaign - use this if you want to connect your campaign directly to an RSS feed and update your content automatically.
Repeatable HTML - use this if you want your campaign to automatically fetch new content from a designated website resource.
A/B testing - use this to test two different versions of the same campaign in terms of subject line, campaign content, or campaign senders.
Automation campaign - use this type, for example, when you want to send a campaign through an automation workflow, based on a specific trigger or condition.