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Website tracking

Abstract

Overview of Sitecore Send website tracking.

The Sitecore Send web analysis service collects data and makes this data available to users. This topic describes the general tracking services that Sitecore Send offers.

Important

For information about a contact's right to object to tracking and processing, see the Global privacy guide.

The Sitecore Send web analysis service collects data and makes this data available for reporting, segmentation, and automation. Direct access to the data is only provided through the use of our platform. The data may be used in anonymized and aggregated form from Sitecore Send for reporting purposes.

Sitecore Send website tracking uses proprietary, cookie-based technology to track data on end-user page visits, product views, user cart, and purchase information, such as product quantity and pricing. Data collection can be turned on or off. Sitecore has no control of the status or information shared through its website tracking feature. More specifically, the cookie-technology stores:

  • An identification number to uniquely identify a user's browser session.

  • An identification number to uniquely identify a browser. It is not possible to uniquely identify a device with this feature.

  • An identification number to uniquely identify the relevant website.

  • Relevant flags to enable or disable certain library features including but not limited to the Exit Intent functionality.

Website tracking uses cookies to link the data to specific users identified by their email addresses. This setup allows for more accurate tracking of end-users by associating them with the same ID over various sessions and devices. This functionality is called Identify. Specific user data collection as part of the identify functionality can be turned on or off by the relevant client of our platform. Sitecore has no control of the status or information shared through its website tracking feature.