Using automation

Abstract

Introduction to creating and working with automation.

You can automate your communication with customers by identifying specific situations that trigger the sending of an email message.

You can, for example, use automation to:

  • Inform, reward, and engage subscribers.

  • Remind customers that they have abandoned¬†their cart.

  • Encourage customers to complete their purchases.

  • Recommend a product.

  • Customize order notifications.

  • Follow up on purchases.