Using automation
Sitecore Send lets you automate your communication with customers by identifying specific situations that trigger the sending of an email message. These automated emails can be created from scratch or created using automation recipes.
You can, for example, use automation to:
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Inform, reward, and engage subscribers.
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Remind customers that they have abandoned their cart.
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Encourage customers to complete their purchases.
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Recommend a product.
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Customize order notifications.
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Follow up on purchases.