Brand-aware AI
Brand-aware AI is an advanced capability that helps ensure your brand’s identity is applied consistently across Sitecore products. It uses advanced language model (LLM) technology and pulls information from your brand resources.
Unlike generic AI tools that generate one-size-fits-all content, brand-aware AI understands your brand’s unique identity. This deeper understanding allows AI tools in Sitecore, like copilots and agents, to create content that matches your brand’s tone, style, and messaging.
Brand-aware AI helps marketers throughout the content creation process by enabling AI tools to:
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Find and use the right brand information based on what the user needs and what aligns with brand guidelines.
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Generate content that’s relevant, consistent, and aligned with your marketing goals.
Currently, the brand-aware AI draws its foundational intelligence from the brand knowledge. Future enhancements will expand brand-aware AI's scope to include other sources of knowledge, such as digital assets, campaigns, performance analytics, and audience segments.