Orchestrate a campaign in Sitecore Stream
The orchestration capability in Sitecore Stream offers a unified workspace to manage campaigns throughout the marketing campaign lifecycle. These campaigns cover a variety of campaign types, from product launches and digital ad strategies to website updates and seasonal promotions.
Teams can easily view, create, organize, and manage campaigns, tasks, and deliverables across teams and Sitecore products with a connected experience.
The campaign management process in Stream can be summarized as follows:
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Create a campaign - define the main objective, initiative, or requirement for your campaign and set its duration.
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Add deliverables to a campaign - specify the outcomes needed to complete the campaign and determine where they fit in the marketing funnel.
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Add tasks to a deliverable - split the deliverable into individual tasks by providing task details, assigning tasks to team members, selecting the necessary actions, and setting their duration and priority.
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Edit a campaign's details - update campaign information after creation, such as adding members, setting the status, and adjusting the duration.
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Monitor your tasks and projects - keep track of your individual tasks and view the campaigns you're part of. Use the different views on the campaign details page to track progress, assess workload distribution, review timelines, update statuses, and identify bottlenecks.